Digital Marketing Manager

Hi!

We’re Mihir & Kevin, the co-founders of California Grab Bars, a new company focused on installing grab bars in the bathroom to make it safer for elderly adults. As we grow, we want to make our first hire to assist with digital marketing and administrative tasks.

**Job Responsibilities:**

**Marketing**

- Manage organic social media channels (set up profiles, post content, respond to messages)
- Platforms: Facebook, Nextdoor, etc.
- Run and optimize paid social media campaigns
- Platforms: Google, Facebook, etc.
- Build targeted lists of referral partners and potential customers
- Design marketing materials
- Assist with website and landing page copywriting, creative development, and optimization
- Provide general administrative support as needed

**Qualifications:**

- Previous experience in marketing and administration, preferably with a US-based home service company

---

**Video Interview Prompt**

Please send us a video responding to each of the below questions. Each question’s answer should be 2-3 minutes long. There should be 3 videos total - one for each question.

- **To create the videos**
- Please go to ---------- / and make a free account by clicking “Get Loom for Free”.
- Record one video for each of the 3 questions. Please show your face! It will help me get to know you a bit.
- **Please do not read off of a pre-written script**
- When you’re done, email the 3 video links to ---------- and ---------- with the subject line “{Your Name} - Marketing Video Interview”.

- **The Questions**
1. Please tell us about yourself. We’d like to know what you’ve worked on in the past (please specify your most recent or current job), what you’ve enjoyed working on, and what you haven’t enjoyed working on.
2. We are a new home services company; no one knows who we are yet. Please explain how you’d use digital marketing to make our phone ring with customer calls - be as specific as possible with the tactics you’d use (ex. specific channels and campaigns you’d run).
3. What is something you don’t feel comfortable doing?