Google and Bing Marketing Specialist

As a Paid Media Specialist at Roofing World, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies through Google, Bing, YouTube. More specifically, you’ll get to:

- Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
- Work cross-departmentally to align campaign strategies and goals across the organization
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Define, measure, and evaluate relevant paid media KPIs
- Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
- Oversee and manage overall paid media budget
- Conduct in-depth keyword and website research, ad grouping and audience targeting
- Maintain knowledge of industry best practices and new technologies