Head of Conversion Rate Optimization (CRO)

At Personal Family Lawyer® and New Law Business Model, we are committed to transforming the legal services industry by helping families access trusted legal advice and empowering lawyers to build successful practices. We’re looking for a data-driven CRO expert to optimize key conversion actions like scheduled consultations, lead generation, and product purchases.

Role Overview:

The Head of CRO will spearhead our efforts to maximize conversion rates across digital platforms. You’ll design and implement data-driven experiments and collaborate with marketing, product, and design teams to improve user experience and drive measurable results. Your primary focus will be to increase the number of scheduled consultations, leads, and sales for DIY estate planning products.


Key Responsibilities:
• Lead and develop CRO strategies focused on optimizing scheduled consultations, lead generation, and product sales.
• Conduct A/B testing, multivariate testing, and other optimization experiments to enhance website and landing page
performance.
• Identify high-impact areas for improvement within the conversion funnel and prioritize efforts accordingly.
• Analyze website traffic, user behavior, and conversion metrics to extract actionable insights.
• Collaborate closely with marketing, product, and design teams to align conversion optimization efforts with overall
business goals.
• Optimize key digital assets such as landing pages, CTAs, and lead forms to streamline the user experience and
improve conversion rates.
• Stay up-to-date with the latest trends and best practices in CRO and digital marketing to maintain cutting-edge
strategies.

Requirements:

• 3+ years of hands-on experience in conversion rate optimization, preferably within industries like e-commerce, legal
services, or SaaS.
• Expertise in A/B testing, multivariate testing, web analytics, and UX/UI design principles.
• Proven ability to improve conversion funnels and lead generation processes.
• Strong analytical skills with the ability to turn data into actionable insights.
• Experience collaborating with cross-functional teams to deliver results.
• A results-oriented mindset and a passion for continuous improvement.

Growth Opportunities:

This role offers significant opportunities for professional growth. As the company expands, you’ll be at the forefront of shaping digital experiences and driving business success, with chances to support other areas of the business as we scale.

Application Process:

Submit a 3-5 minute Loom video reviewing ---------- . In the video, explain the strategies you would use to increase the number of scheduled consultations. Discuss the tests you would implement, the data points you would analyze, and the additional information you’d need to do this effectively. Highlight the tools and methods you would employ to drive these improvements.