KEAP Platform Specialist

Company Overview

MLK Marketing, an Australian-based company headquartered in Melbourne, is a dynamic and growing digital marketing firm. As part of the MLK Group, and following a recent merger with Astrovine LTD, MLK Marketing has solidified its position as a market leader, offering a range of digital marketing, SEO, and website services. Our partnership with Astrovine allows us to provide our clients with 24/7 support, enhanced resources, and cost-effective solutions while maintaining our commitment to personalised and exceptional client service. We take pride in fostering a collaborative and high-energy work environment where innovation and excellence are valued.

Position Overview

We are seeking a KEAP Platform Specialist to join our innovative and results-driven team. This is a key role for someone with in-depth experience in Keap (formerly Infusionsoft) who can drive automation, streamline CRM operations, and implement advanced strategies to support our marketing, sales, and client retention efforts. The ideal candidate will be a technical expert in Keap, have a strong understanding of automation workflows, and be able to integrate Keap with other platforms to enhance our overall marketing and operational efficiency.

This is a remote position, offering the flexibility to work from anywhere while being an integral part of our Melbourne-based team.

Key Responsibilities

Keap CRM Management: Oversee and optimize the Keap platform, managing data, client interactions, and automating processes to enhance productivity.

Automation & Campaign Creation: Design and implement advanced marketing and sales automation workflows, email campaigns, and lead nurturing strategies using Keap’s automation tools.

Platform Integration: Integrate Keap with other marketing and operational tools, such as Zapier, Google Analytics, and payment gateways, to ensure seamless data flow and enhance operational capabilities.

Client Segmentation & Targeting: Use Keap’s tagging and segmentation features to target the right clients and prospects for tailored marketing campaigns and communications.

Reporting & Analytics: Track and report on key metrics, campaign performance, and lead conversion using Keap’s reporting features. Provide insights and recommendations for continuous improvement.

Training & Support: Provide training and support to tea ---------- mbers on best practices within Keap, ensuring efficient usage of the platform across departments.

Data Integrity & Compliance: Maintain the integrity of CRM data and ensure compliance with data privacy regulations, including GDPR and local laws.

Qualifications & Experience

Proven experience as a Keap (Infusionsoft) Specialist or similar CRM platform expert.

Strong understanding of marketing automation, lead nurturing, and campaign management.

Experience integrating Keap with other platforms via API, Zapier, or similar tools.

Proficiency in managing and segmenting large databases for marketing and sales purposes.

Strong analytical skills, with the ability to extract and interpret data for decision-making.

Ability to work autonomously, with a high level of attention to detail and problem-solving skills.

Experience working in a fast-paced, digital marketing or sales-driven environment is a plus.

Why Join MLK Marketing?

At MLK Marketing, we believe in empowering our employees to reach their full potential. As a Keap Platform Specialist, you’ll be at the forefront of driving automation and operational excellence, contributing directly to the success of a leading marketing firm on a high-growth trajectory. We offer a supportive work environment, opportunities for career advancement, and the flexibility to work remotely while staying connected with a collaborative and driven team.

Application Process

If you are a Keap expert looking to make a significant impact on a fast-growing company, we want to hear from you. To apply, please submit your resume and cover letter. Add code KEAPSPECIALIST2024 in your cover letter and answer the following questions:

What is the most complex automation sequence you've built using Keap, and what results did it achieve?
How do you ensure data integrity and compliance with regulations such as GDPR when managing a CRM like Keap?
Describe a time when you successfully integrated Keap with another platform. What challenges did you face, and how did you overcome them?
What strategies have you used to improve client retention and lead nurturing through Keap’s automation tools?
We look forward to reviewing your application!