Brand Marketing Associate

Premier Travel Media is seeking a creative and driven Brand Marketing Associate to help expand the reach of our key brands, including Leisure Group Travel, Destination Film Guide, and Student Travel Pro. The ideal candidate will focus on growing our digital audience by increasing website visitors, downloads of guides and whitepapers, e-newsletter subscribers, and social media engagement.
Key responsibilities include:
Content Creation:
o Write 1-2 medium-length articles per week (500-1,000 words), ensuring SEO optimization.
o Perform light to moderate rewrites of 2-3 articles per week.
o Assist with creating whitepapers and guides (one per quarter).
o Create simple graphics or visuals for social media and articles using tools like Canva.

2. Social Media Management:
o Manage daily posts and engagement across platforms such as Facebook, Instagram, LinkedIn, and Pinterest.
o Run small-scale social media ad campaigns (Facebook Ads, Instagram Ads) with weekly optimization.

3. Outreach & Partnerships:
o Reach out to influencers, media outlets, and bloggers to form partnerships and promote content.
o Manage email pitches and communications with media outlets and potential advertisers.
o Assist with identifying and reaching out to potential advertisers for sponsorships or collaborations.

4. E-Newsletter Management:
o Assist in writing and designing 1-2 e-newsletters per week.
o Run campaigns to attract new subscribers (e.g., lead magnets, giveaways).

5. Reporting & Analytics:
o Track content performance, social media metrics, website analytics, and audience growth.
o Adjust strategies based on metrics such as engagement, downloads, and conversions.