Media Buyer

About The Gaygency:
The Gaygency is a bold, activist-driven LGBTQ+ marketing agency based in New York City. We empower LGBTQIA+ businesses and allies by creating authentic, high-impact campaigns that drive change. We are seeking a results-oriented Media Buyer to manage and optimize digital advertising campaigns across multiple platforms, ensuring our clients achieve maximum impact and return on investment.

Responsibilities:
As a Media Buyer at The Gaygency, you will be responsible for the planning, execution, and optimization of digital ad campaigns across various platforms. Your key tasks will include:

Facebook & Instagram Ads:
Plan, launch, and manage paid campaigns across Facebook and Instagram.
Continuously test and optimize ads by experimenting with creatives, copy, audience segmentation, and bidding strategies to drive the best possible results.
Google PPC & Google Search Ads:
Develop and optimize Google Ads campaigns, including both Pay-Per-Click (PPC) and Google Search.
Conduct keyword research and optimize targeting to maximize conversions and minimize cost-per-click (CPC).
YouTube Ads:
Create and manage video ad campaigns on YouTube, optimizing for both reach and engagement.
Monitor performance and adjust bidding, targeting, and creative strategies to maximize ROI.
TikTok Ads:
Develop TikTok ad campaigns targeting specific demographics and using trending formats to enhance engagement and conversion.
Adjust targeting, bidding, and creative strategy based on performance analytics.

Twitter/X Ads:
Plan and execute Twitter/X ad campaigns that align with client goals, including engagement, followers, and conversions.
Optimize campaign performance based on data-driven insights.
Digital Display Ads:
Manage display ad campaigns on Google Display Network and other relevant platforms.
Use audience targeting and retargeting strategies to increase visibility and conversions for clients.
Pinterest Ads:
Develop and execute ad campaigns on Pinterest to promote client brands and products, ensuring that ads reach the right audience with the right message.
Monitor performance and adjust targeting, creative, and bidding strategies to maximize results.
A/B Testing:
Implement A/B testing across all platforms to determine the most effective ad creatives, audience segments, and bidding strategies.
Budget Allocation & Management:
Allocate advertising budgets efficiently across platforms, ensuring that clients achieve the best possible return on ad spend (ROAS).
Performance Analysis & Reporting:
Monitor ad performance daily, tracking key metrics such as CPC, CTR, conversions, and ROAS. Provide clients with regular performance reports and insights.
Trend Monitoring:
Stay up to date on industry trends, platform updates, and best practices across all major advertising platforms (Google, Meta, TikTok, etc.).
Collaboration with Creative Team:
Work closely with content and design teams to ensure that ad creatives align with brand messaging and client goals.
Qualifications:
We’re looking for a data-driven, results-oriented candidate with strong experience in digital advertising. Here’s what you need to bring to the table:
Experience: Minimum of 3 years of experience in digital media buying, with proven success managing ads across Facebook, Google, and other platforms.
Platform Expertise: In-depth knowledge of Facebook Ads Manager, Google Ads, YouTube, TikTok, and other major ad platforms (Twitter/X, Pinterest, Display).
Analytical Skills: Strong analytical and data-driven mindset, with the ability to assess campaign performance, optimize for key metrics, and drive conversions.
Budget Management: Experience managing and allocating ad budgets effectively, ensuring a positive return on ad spend (ROAS).
Adaptability: Ability to stay current with evolving trends in digital advertising and adjust campaigns accordingly.
LGBTQ+ Advocacy: Passion for working with LGBTQIA+ brands, ensuring campaigns resonate with the community and drive meaningful impact.

Nice to Have:
Is a member of the LGBTQ+ community or is a staunch ally for all in the LGBTQ+ community,
Experience with Retargeting Campaigns: Experience in running retargeting campaigns across various platforms to re-engage audiences and increase conversions.
Knowledge of Programmatic Advertising: Familiarity with programmatic ad buying platforms and strategies.
Note: If hired for this role, you MUST become META Certified within 90 days of joining the company. The Gaygency will cover the expenses associated with the exam.

Perks and Benefits:
Holidays: Enjoy all U.S. and Philippine holidays off, along with 2 weeks off between Christmas and New Year’s.
Vacation: Unlimited vacation and paid sick time to support a healthy work-life balance.
Fridays: Start your weekend early—our workday ends at 1 pm every Friday.

Application Requirements:
Cover Letter: Tell us how your expertise in media buying across various platforms will help drive success for LGBTQ+ brands.
Portfolio: Please submit examples of ad campaigns you’ve managed and their performance metrics, showcasing your ability to deliver strong results.

Questions for Applicants:
To help us understand your experience and how you approach media buying, please answer the following questions in your cover letter:
1. Can you describe a successful multi-platform ad campaign you managed? What was the key to its success, and how did you optimize performance across platforms?
2. How do you approach budget allocation across different ad platforms, and how do you ensure that clients get the best possible return on ad spend?
3. What strategies do you use to stay ahead of digital advertising trends and ensure your campaigns remain effective in a rapidly evolving landscape?

How to Apply:
If you’re a data-driven Media Buyer ready to push the boundaries of LGBTQ+ marketing and deliver outstanding results for our clients, we want to hear from you! Apply now to join The Gaygency and drive meaningful impact through your expertise in digital advertising.
Include the word "Impact" in your cover letter.