Marketing Strategist/Coordinator

About The Gaygency:
The Gaygency is a bold, activist-driven LGBTQ+ marketing agency based in New York City. We empower LGBTQIA+ businesses and allies through authentic, impactful campaigns that spark change. We’re looking for an innovative and strategic Marketing Strategist to join our team and help shape the future of our clients' success.

Responsibilities:
As a Marketing Strategist at The Gaygency, you’ll be responsible for developing strategies that drive growth and advocacy for LGBTQ+ brands. Your key tasks will include:

Long & Short-Term Strategy Development: Craft both long-lead and short-lead strategies to meet clients’ immediate and future goals.
Seasonal & Quarterly Planning: Create seasonal and quarterly marketing strategies that capitalize on key dates and events.
Multi-Channel Campaign Strategies: Develop comprehensive, cross-channel marketing strategies, leveraging digital, social media, influencer marketing, email, and traditional marketing to maximize client reach and impact.
Collaboration with Account Manager: Work closely with the Account Manager to ensure strategies align with client KPIs, and contribute to long-term account growth.
Market & Audience Research: Conduct thorough market and competitor research to inform strategies and ensure that campaigns are relevant, bold, and aligned with the needs of LGBTQ+ audiences.
Content & Creative Brief Development: Collaborate with content specialists and the creative team to ensure that strategies are brought to life with high-impact messaging and visuals.
Performance Analysis: Track, analyze, and optimize the performance of marketing campaigns, adjusting strategies as needed to meet client objectives.
Trend Monitoring & Innovation: Stay ahead of marketing trends and bring fresh, innovative ideas that push the boundaries of LGBTQ+ advocacy and marketing.
Brand Positioning & Messaging: Work with clients to refine their brand positioning and messaging to ensure it resonates authentically with LGBTQ+ audiences.
Client Education: Help educate clients on the importance of innovative strategies and how to leverage data to inform decisions.
Campaign Testing & Experimentation: Test new channels, strategies, or messaging techniques to constantly innovate and evolve our approach to marketing.
ROI Optimization: Focus on driving measurable ROI across all marketing channels, ensuring that every strategy contributes to the bottom line while maintaining authenticity.
Crisis Management & Adaptation: Quickly pivot strategies in response to market shifts or unexpected challenges, ensuring clients' campaigns remain impactful.

Qualifications:
We’re looking for someone who sees the bigger picture and isn’t afraid to think outside the box. Here’s what you need to bring to the table:

Experience: Minimum of 3-4 years of experience in marketing strategy, preferably with LGBTQ+ brands or advocacy campaigns.
Strategic Mindset: Proven ability to develop long-term and short-term strategies that drive growth and engagement.
Creative Thinker: Strong ability to develop innovative, multi-channel strategies that push the boundaries of traditional marketing.
Collaboration Skills: Comfortable working with cross-functional teams, especially Account Managers and creative teams, to bring strategies to life.
Data-Driven: You’re confident in analyzing data and using insights to inform your marketing strategies.
LGBTQ+ Advocacy: Deep understanding of the LGBTQIA+ community and its values, ensuring all strategies align with The Gaygency’s commitment to authenticity and representation.
Project Management: Exceptional organizational skills with the ability to manage multiple campaigns and timelines simultaneously.

Nice to Have:
Is a member of the LGBTQ+ community or is a staunch ally for all in the LGBTQ+ community,
Experience in Influencer Marketing: Experience developing influencer campaigns that align with larger marketing strategies.
Paid Media Strategy: Familiarity with digital advertising platforms (Google Ads, Facebook Ads, etc.) and experience integrating paid media into broader strategies.

Perks and Benefits:
Holidays: Enjoy all U.S. and Philippine holidays off, along with 2 weeks off between Christmas and New Year’s.
Vacation: Unlimited vacation and paid sick time, because strategizing requires balance.
Fridays: We close for the weekend at 1 pm every Friday, giving you time to recharge.

Application Requirements:
Cover Letter: Tell us how your bold ideas and innovative strategies will drive success for LGBTQ+ brands.
Portfolio or Case Studies: Provide examples of marketing strategies you've developed and the results they achieved.

Questions for Applicants:
1. To help us understand your strategic mindset and creativity, please answer the following questions in your cover letter:
2. Can you share an example of a multi-channel marketing strategy you developed that drove significant growth? How did you ensure it aligned with the client’s goals?
3. What unique considerations do you take into account when creating marketing strategies for LGBTQ+ brands or advocacy campaigns?
4. How do you stay ahead of marketing trends, and can you share an example of an innovative strategy you’ve implemented as a result?

How to Apply:
If you’re ready to shape the future of LGBTQ+ marketing and develop strategies that make a real impact, we want to hear from you! Apply now to join The Gaygency and help us drive change, one campaign at a time.
Include the word "Innovative" in your cover letter.