Google Ad Manager for a Towing Company

Company: Texans Crown Towing
Location: Remote (based in TX)
Position: Google Ad Expert

Job Overview:
Texans Crown Towing is seeking a skilled and experienced Google Ad Expert to manage and optimize our Google Ads campaigns. The ideal candidate will have a deep understanding of pay-per-click (PPC) strategies, especially in the towing and roadside assistance industry. This is a remote position aimed at driving traffic, increasing leads, and improving brand visibility within the Texas market. PLEASE NOTE: ONLY CANDIDATES WITH UPDATED CV AND AN INTRO VIDEO WILL BE PROCESSED.

Key Responsibilities:

Google Ads Management: Develop, implement, and manage PPC campaigns on Google Ads to drive traffic and generate leads.
Campaign Optimization: Continuously monitor and optimize ad performance, adjusting bids, keywords, and targeting to improve ROI.
Keyword Research: Identify and target relevant keywords for the towing industry to ensure high-quality traffic and ad relevance.
Ad Copywriting: Create compelling ad copy that aligns with our brand and appeals to potential customers seeking towing and roadside assistance.
A/B Testing: Perform A/B testing on ads and landing pages to improve conversion rates.
Analytics & Reporting: Track, analyze, and report on key metrics such as click-through rates (CTR), cost-per-click (CPC), and overall campaign performance. Provide regular reports and insights to the management team.
Budget Management: Manage ad spend effectively to ensure campaigns stay within budget while maximizing results.
Competitive Analysis: Monitor competitor activity and adjust strategies to stay ahead in the market.
Qualifications:

Proven experience in managing Google Ads campaigns, preferably in the automotive or towing industry.
Strong understanding of PPC strategies, including bid management and audience targeting.
Proficiency in Google Analytics and other digital marketing tools.
Excellent copywriting skills for ad creation.
Data-driven mindset with the ability to analyze campaign performance and make informed decisions.
Strong communication skills and ability to work independently in a remote environment.
Familiarity with SEO best practices is a plus.
Preferred Skills:

Experience in managing local service ads for towing or similar service-based industries.
Knowledge of geographic targeting and local SEO strategies in the Texas region.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and qualifications to ---------- with the subject line "Google Ad Manager". PLEASE ATTACH THE LINK OR SHORT VIDEO INTRODUCTION OF YOURSELF HIGHLIGHTING YOUR EXPERTISE AND EXPERIENCE AS A VIRTUAL GOOGLE AD MANAGER.