TikTok Ads Manager

Job Title: TikTok Ads Manager
Type: Freelance (to start at 5 hours a week)
Location: Remote

Job Summary:

We are an innovative US-based Affiliate Marketing Offer company that helps consumers discover the best Consumer Product Goods (CPG) by delivering highly valuable information through engaging, educational, and informative Video Sales Letters (VSLs). What sets us apart is our exceptional ability to craft the best-performing VSLs that drive high-quality traffic and purchase intent, making us an industry leader. Our primary digital channel for connecting with our target audience—online shoppers—is TikTok Ads, where we achieve top-tier results. We are looking for a results-driven TikTok Ads Manager to scale our campaigns and deliver high-impact ad performance.

Core Responsibilities:

- Develop, manage, and optimize TikTok ad campaigns that drive high-quality traffic to our CPG product offers.
- Collaborate with the creative team to create engaging VSL-focused content that aligns with our brand and marketing goals.
- Track key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), and video watch percentage.
- Analyze and interpret data to make informed decisions about campaign strategies and adjustments.
- Conduct audience research and segmentation to target the right demographics for each campaign.
- Stay updated on the latest TikTok trends, algorithm changes, and best practices for maximizing ad performance.

Non-Core Responsibilities:

- Assist in testing new digital advertising platforms when relevant.
- Provide input on improving VSL content for better engagement and retention.
- Support cross-departmental projects related to digital marketing and CPG product promotions.

Day-to-Day Activities:

- Launch and monitor TikTok ads, making real-time adjustments to improve performance.
- Review and interpret campaign performance reports, sharing insights and recommendations with the team.
- Engage in brainstorming sessions with the creative and marketing teams to generate new ad concepts and strategies.
- Communicate with external stakeholders (agencies, influencers) when applicable to maximize reach and performance.

How This Position Fits into the Organization:

The TikTok Ads Manager is a critical role within the marketing team, directly responsible for scaling our brand’s reach through our most effective digital channel. This position is key to driving high purchase intent by delivering engaging VSLs to the right audiences, ensuring our CPG products are seen by online shoppers who are ready to make informed purchasing decisions.

Qualifications:

**Hard Skills**:

- Proven experience managing TikTok Ads campaigns with a strong portfolio of results.
- Expertise in data analysis and performance metrics such as ROAS, CPA, and video watch percentage.
- Strong knowledge of audience segmentation and targeting on TikTok.
- Proficiency in ad platforms like TikTok Ads Manager, Google Analytics, or other similar tools.
- Experience in affiliate marketing or e-commerce

**Soft Skills**:

- Analytical thinker with excellent problem-solving skills.
- Strong communication and collaboration abilities.
- Creativity and adaptability in a fast-paced, ever-changing digital landscape.
- Self-driven and able to manage campaigns autonomously.

Salary & Work Hours:

- Competitive Salary: $6 to $10 per hour, depending on work experience. The rate is negotiable for the right candidate.
- Work Hours: Start with 5 hours per week, with the potential for increased hours in the coming months. You will be working during US Central Time business hours.

Please submit a cover letter, resume and portfolio. We offer a dynamic, growth-oriented environment where your work has a direct impact on our success. If you’re ready to leverage your TikTok Ads expertise to drive high-quality traffic and purchases, we want to hear from you!

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