SEM/SMM Junior Specialist (Digital Advertising Focus)

We are a digital marketing company that focus mainly on ADVERTISING.

Want to learn what it takes to build an advertising funnel that drives sales for a business?

THE JOB ROLE:

This is a full-time contracting role and is the perfect entry point for someone with little experience and entry level knowledge that wants to get hands-on experience and grow into an industry specialist and learn all about how to get results on Google & Microsoft Ads.

With a predominant SEM focus, you will be shadowing the SEM Manager, learning how Google Ads and Microsoft Ads works and undertaking the tasks required to achieve a successful outcome for clients.

The correct applicant will be an individual who is driven to succeed, with analytical ability, and can self drive their own education as well as be a good communicator. A lateral thinker, logical in thought and process, they will take complete ownership of tasks and drive the success of any project they are on.
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A bit about us…

Pathfinder Marketing is a performance marketing agency. Our purpose is to drive business-changing results for our clients.

Results like:

$1.2 Million increase in sales for a manufacturing company.

$253,000 Increase in sales for an online fashion retailer

Helping a disability services company doubles their sales team by generating 150 more leads for them a month

A marketing agency owned and run by marketers, we believe in working hard, self educating and being ahead of the competition and delivering a better result to our clients than anyone else can.

We want interesting and exciting work because we want an engaged and passionate team that is ever learning. We’re constantly challenging ourselves to grow, adapt and learn. We live on the cutting edge of digital marketing in Australia and are constantly striving to find the next win to drive our clients growth.

There is no red tape or politics here, we just get on with work and do what we do best - deliver great results to our clients.

With a wide range of industries (builders, gyms, manufacturers, FMCGs, beauty and fashion and many more) amongst a diverse range of clients (from small to large, B2B & B2C, whether bricks and mortar & eCommerce businesses) you will get a fantastic opportunity to learn and become a world class SEM Specialist.

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Your day to day & the skills you’ll learn:

(1) FACEBOOK ADS

* Admin work - Linking assets (ie. Facebook pages, IG accounts to business manager)
* Setting up audiences
* Building campaigns
* Editing ad copy
* Pacing - Basic understanding of what a performing campaign looks like and ensuring budget is allocated correctly.
* Setting up zaps for Facebook forms etc
* Configuring data studio reports (connecting data sources/connectors etc)
* Building promo campaigns for clients

(2) GOOGLE ADS

* Keyword research and building campaigns (One of our digital specialist is still learning this, job does not require this ability already)
* Editing copy/targeting settings google ads editor
* Fixing trademark issues
* Managing clients advertiser verification (basically emailing client to add id to account)
* Adding new campaigns for clients (search, display, pmax etc).
* Pacing again

(3) Prerequisites:

* Bachelor's degree in marketing, communications, or related field is preferred but not essential.
* Knowledge of marketing principles and techniques is preferred but not essential.
* Excellent organizational and analytical skills.
* Exceptional customer service skills.
* Manage time efficiently with effective task management skills.
* Be able to establish rapport and develop relationships quickly.
* A good team-player who is self-motivated and proactive.
* Ability to work under pressure and meet set challenges.

Application Instructions:

If you believe you are a strong fit for this role, please follow the steps below to apply:

1. Submit your CV to ---------- Use one of the following subject lines, depending on your expertise:
"SEM Specialist" for Search Engine Marketing
"SMM Specialist" for Social Media Marketing
"SEM/SMM Specialist" if applying for both.
3. Include your expected salary in the body of the email.
4. Further details about the position and employment terms will be provided upon selection.