Social Media Executive

We are looking for an experienced Social Media Executive to help drive enrollment in our university-accredited courses. The ideal candidate is passionate about social media and knowledgeable about its various platforms. In this role, you will create and implement strategies to increase brand awareness, engagement, and recruit potential students to enroll in our courses. Additionally, the role requires expertise in social media advertising and team management.

Key Responsibilities:
• Develop and execute social media strategies aimed at increasing awareness and enrollment for our university-accredited courses.
• Create and curate engaging content for platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Manage and monitor social media accounts, responding to comments and inquiries promptly and professionally.
• Collaborate with internal teams to create and execute campaigns supporting product launches, events, and promotions.
• Stay current with social media trends and best practices to optimize our efforts.
• Develop and manage targeted social media advertising campaigns across platforms to attract prospective students.
• Optimize advertising campaigns to ensure maximum performance within budget constraints.
• Analyze campaign performance and recommend improvements.
• Oversee and lead a small team, providing clear direction, setting goals, and assessing performance.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media management and advertising.
• Strong design and video editing skills
• In-depth knowledge of social media platforms, algorithms, and analytics tools.
• Proven ability to manage multiple projects and meet deadlines.
• Experience developing and executing social media campaigns, particularly in driving enrollment and engagement.
• Adaptability to work in a fast-paced environment.