Programmatic Ads Specialist (Display Networks Retargeting)

We are looking for a skilled Programmatic Ads Specialist to take charge of our retargeting efforts across display networks, ensuring our brand reaches potential clients all over the internet. This role focuses on using programmatic advertising to retarget our website visitors across various display ad networks, converting traffic into qualified leads for our B2B SaaS platform.

You will lead the strategy, execution, and optimization of display retargeting campaigns while leveraging our internal resources for creative assets such as design, copy, and video. Your expertise will be instrumental in driving conversion and brand awareness through precise ad placement and targeting.

We are looking for someone who is proactive and hands-on, with the ability to deliver tangible results rather than just offering strategic advice.

Key Responsibilities:
- Develop and execute a programmatic advertising strategy to retarget website visitors across multiple display networks.
- Manage all aspects of programmatic ad buying, including audience segmentation, bidding, and targeting to maximize reach and ROI.
- Work closely with our internal team to develop and manage ad creatives (banners, video ads, etc.).
- Set up and monitor display ad campaigns across relevant platforms (e.g., Google Display Network, Taboola, etc.).
- Analyze campaign performance data, providing insights and recommendations to optimize ad spend and maximize lead generation.
- Implement dynamic retargeting strategies that adapt ads based on user behavior.
- Collaborate with the team to create or optimize landing pages that align with your campaigns.

Qualifications:
- Proven experience in managing programmatic advertising campaigns with a focus on display networks.
- Strong understanding of real-time bidding (RTB), audience segmentation, and dynamic retargeting techniques.
- Expertise in platforms such as Google Display Network, Taboola, Outbrain, or other similar networks.
- Analytical mindset to track, measure, and optimize performance.
- Ability to work cross-functionally with creative teams for ad design and copywriting.
- Familiarity with B2B SaaS marketing is preferred.

Bonus Skills:
Experience with data management platforms (DMPs) and demand-side platforms (DSPs).
Familiarity with landing page optimization tools and strategies.

Submit your application to ---------- and include the Programmatic Ads Specialist in the subject email