FB and Instagram Retargeting Expert

We are seeking an experienced FB and Instagram Retargeting Expert to drive client acquisition through strategic ---------- efforts across Facebook and Instagram. This role will be crucial in converting our website traffic into qualified leads and new clients for our B2B SaaS platform.

You will be responsible for planning, executing, and optimizing retargeting campaigns. While we have an internal team for copywriting, design, and video production, we are looking for someone to lead the strategy and implementation of these ads, ensuring they are highly targeted and effective. You’ll also work closely with our team to optimize landing pages and ensure seamless customer journeys.

We are looking for someone who is proactive and hands-on, with the ability to deliver tangible results rather than just offering strategic advice.

Key Responsibilities:
- Develop and execute a comprehensive ---------- strategy across Facebook and Instagram to drive ---------- client acquisition.
- Collaborate with our internal team to create and manage ad assets (design, video, copy).
- Implement and manage FB/Insta ads with a strong focus on retargeting website visitors and driving conversion.
- Monitor ad performance, analyze results, and optimize campaigns to ensure optimal ROI.
- Identify opportunities for audience segmentation and create custom audiences for precise targeting.
- Work with our team to build and optimize landing pages that support the ad campaigns.

Qualifications:
- Proven experience with ---------- ---------- ---------- on Facebook and Instagram.
- Strong knowledge of Facebook Ads Manager and Instagram ad placements.
- Expertise in setting up, running, and optimizing custom audiences and lookalike audiences.
- Ability to develop effective ad strategies and execute them independently.
- Analytical skills to measure ad performance and make data-driven adjustments.
- Familiarity with the customer journey and experience in creating effective retargeting funnels.

Bonus Skills:
- Experience with landing page optimization (e.g., using tools like Unbounce, Leadpages).
- Knowledge of other B2B advertising platforms or tools is a plus.

Submit your application to ---------- and include the FB and Instagram Retargeting Expert in the subject email