Retention Marketing Manager

Join Our Team as a Retention Marketing Manager
Hey there! Are you a strategic thinker with a knack for keeping customers engaged and excited? Atlas Standard, the powerhouse behind two amazing brands—one in the toy world and another in supplements—is on the lookout for a Retention Marketing Manager to take our customer relationships to the next level and help us grow.

HERE’S WHAT YOU’LL BE DOING:
Campaign Planning & Strategy Development: You’ll create and roll out smart, multi-channel strategies (think email, SMS, and more) that keep our customers coming back for more. You’ll plan and run seasonal campaigns, and use data and feedback to constantly tweak and perfect our approach to make sure we're always hitting the mark.


Email and SMS Marketing: You’ll design and manage key flows like Welcome, Post-Purchase, 2x Buyer, Abandoned Cart, Browse Abandonment, and Re-engagement. Your goal? Personalize and optimize our messaging to make sure it’s spot-on, driving up engagement and conversions while keeping our email lists clean and effective.

Content Ideation & Collaboration: You’ll craft content strategies that really resonate with our audience, using insights from different brands to guide you. Your copy will be compelling and customer-focused, and you’ll work closely with our creative team to make sure everything aligns with our brand and marketing goals.

Analytics & Reporting: Keep an eye on key metrics like open rates, click-through rates, and customer lifetime value. You’ll use this data and feedback to fine-tune our strategies and make sure we're always improving.

Customer Feedback & Surveys: You’ll gather and analyze feedback to see how we’re doing and where we can improve. This will help you tweak our strategies and enhance the customer experience.

WHAT WE’RE LOOKING FOR:
- Proven experience in developing and managing retention marketing strategies within the e-commerce industry.
- Proficiency with email and SMS marketing platforms like Klaviyo, Active Campaign, Postscript, Attentive, and SimpleTexting.
- Strong analytical abilities to monitor performance data and make informed, strategic decisions.
- Expertise in content ideation, and ability to craft compelling, customer-centric copy.
- Familiarity with AI tools like ChatGPT, including the ability to train AI for creating effective copy.
- Excellent project management and communication skills, with the ability to work effectively in a fast-paced environment.
- Creative problem-solving abilities and a deep understanding of industry trends and best practices in digital marketing and customer retention.

WHY WORK WITH US:
Competitive Salary: Enjoy a rewarding compensation package.
Flexible Schedule: Manage your time flexibly while staying available for key meetings.
Great Culture: Thrive in a creative, innovative environment where your contributions make an impact in the toy and supplement industries!

APPLY NOW: Ready to make your mark? Join our dynamic team and contribute to a culture of creativity and innovation! Send your resume and portfolio with “RETENTION ROCKSTAR” in the subject line. In your message, please include your top 3 eCommerce brands for inspiration and tell us what you love about these brands.

We can’t wait to see how you’ll bring your unique flair to our team!