Email Marketing Specialist

Email Marketing Specialist

At Rose Inc, we’re a fast-growing beauty brand focused on creating meaningful and engaging experiences for our customers. We’re looking for a creative and data-driven Email Marketing Specialist to join our team. In this role, you’ll develop and optimize email campaigns, flows, and strategies, while constantly exploring new ways to enhance customer acquisition and engagement. If you're passionate about driving results through innovative email marketing, we’d love to hear from you!

Key Responsibilities:
- Email Campaign Development: Propose, create, and launch compelling email campaigns to drive engagement and conversions.
- Email Flow Optimization: Revamp existing flows and design new ones to improve customer journeys and boost retention.
- Sign-Up Form Enhancement: Develop and optimize sign-up forms to increase lead generation and capture high-quality subscribers.
- Innovative Email Strategies: Introduce new ideas such as advanced segmentation, A/B testing, and personalization to improve performance.
- KPI Monitoring and Adjustment: Analyze weekly KPIs (open rates, click-through rates, conversions) and adjust strategies to enhance results.
- Segment Tracker Management: Maintain the weekly segment tracker for accurate targeting and data analysis.
- End-to-End Email Execution: Manage all aspects of email marketing, from planning and design to execution and analysis.
- Advanced User Acquisition: Implement creative strategies to attract new users beyond traditional popups.
- Unique Email Flows: Develop innovative flows (beyond common ones like abandoned cart) to enhance the customer lifecycle.
- Open Rate Optimization: Use tactics like subject line testing, send-time optimization, and list hygiene to improve open rates.
- SMS Marketing: Plan and execute SMS campaigns that complement email marketing and drive multi-channel engagement.

Qualifications:
- Proven experience in email marketing and customer acquisition, ideally in beauty or e-commerce.
- Expertise with email platforms like Klaviyo and acquisition tools such as Octane AI.
- Skilled in A/B testing, segmentation, and email campaign optimization.
- Familiarity with SMS marketing strategies and tools.
- Strong analytical skills to monitor KPIs and adapt strategies accordingly.
- Creative mindset with a history of developing impactful campaigns.
- Ability to manage multiple projects effectively in a fast-paced environment.

Submit your application using this link:
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Thank you for your interest in joining our team. We look forward to receiving your application!