?? Direct Response Copywriter & Creative Strategist

?? Direct Response Copywriter & Creative Strategist

Location: Remote / Hybrid (UAE)
Reports To: CEO & Media Buyer
Company: PTD Fitness Group
(Fitness · Real Estate · Email Marketing)

About PTD Fitness Group

PTD Fitness Group is a multi-brand performance company operating across:

PTD Fitness – Dubai and Abu Dhabi’s premier mobile personal training service for high-net-worth individuals and elite professionals.
Lifestyle Real Estate – a boutique portfolio of curated luxury living experiences.

Email Performance Agency – specializing in lifecycle and retention marketing for premium eComm and service brands.
This is not a typical “copywriting role.”
This is a high-leverage opportunity to lead the messaging strategy behind multiple fast-growing brands in high-trust, premium markets.

The Opportunity

We’re looking for a Direct Response Copywriter & Creative Strategist — someone who doesn’t just write words, but understands why words convert.

You’ll play a key role in crafting and optimizing ad copy, video scripts, landing pages, email flows, and funnels — all built on deep buyer psychology and performance data.

You’ll collaborate directly with the CEO and Media Buyer to turn ideas into campaigns, and campaigns into revenue. The creative work you do will be seen, tested, iterated, and scaled. Fast.

What You’ll Be Responsible For

???? Messaging & Buyer Psychology
Develop messaging frameworks that align with our customer avatars and verticals
Translate emotional drivers into high-converting language
?? Copywriting Across Channels
Paid media (Meta, YouTube, Google)
Landing pages & funnel sequences

Email campaigns & lifecycle flows
VSLs, reels, short-form scripts
UGC hooks, captions, and callouts
???? Creative Strategy & Funnel Alignment
Map messaging across the entire customer journey — from first click to post-purchase
Partner with media buying and design teams to launch, iterate, and scale creatives that convert
???? Video & UGC Scripting
Craft direct-to-camera scripts, short-form hooks, and long-form VSLs with narrative flow
Collaborate with content creators and editors for branded performance video
???? Performance Analysis & Iteration
Monitor and interpret core KPIs (CTR, CVR, CPL, AOV, ROAS)
Use real-time performance feedback to evolve messaging and angles
Ideal Experience & Traits

3+ years in a direct response copywriting or performance content role
Portfolio with proven results (ad copy, funnels, VSLs, email flows, etc.)
Deep understanding of funnel architecture and customer journey strategy
Proficient in Meta/Google Ads platforms and short-form video dynamics
Strong storytelling and persuasion frameworks (PAS, AIDA, 4U, etc.)
Ability to adapt voice/tone for different brands and audiences
Comfortable balancing creativity with performance metrics
Bonus: You can storyboard or oversee video content production for performance creatives.

Why Join Us?

Autonomy + Ownership: We hire experts, not micromanage them.
Multi-Vertical Creativity: Work across fitness, real estate, and eComm.
Premium Positioning: You’ll be writing for markets that respect quality — not racing to the bottom.
Data-Driven Freedom: We move fast, test constantly, and double-down on what works.
Remote-First Culture: Location-flexible, performance-focused.
How to Apply

Send the following to ----------

Your CV
A portfolio or link with samples (ad copy, landing pages, email flows, etc.)
(Optional but powerful) A Loom video walking us through a campaign you worked on — the idea, execution, and results


ps. write PTDFITNESS2024 in you application