SEO and PPC Copywriter

We are looking for a versatile and detail-oriented Google Search Copywriter with expertise in both SEO and Google Ads. The ideal candidate will be responsible for creating high-performing, optimized content that enhances search engine rankings (SEO) and drives conversions through paid search ads (Google Ads). This role requires an understanding of how both SEO and Google Ads work together to maximize search visibility and conversions.

The Google Ads copy will require adjustments every 2-3 months, or as needed, based on campaign performance. For SEO, regular content optimizations and updates will be made quarterly, or as required by performance metrics and ranking changes.

Key Responsibilities:

SEO (Search Engine Optimization):

Write and optimize website content, landing pages, blog posts, and metadata to improve organic search rankings and visibility.
Conduct keyword research to identify opportunities for ranking improvements and target keywords as needed.
Ensure SEO copy aligns with the latest search engine algorithms and industry best practices.
Adjust copy and content every quarter, or as needed, based on analytics and ranking shifts.
Collaborate with the SEO team to develop long-form articles, pillar content, and other SEO assets.
Implement internal linking strategies, optimize for featured snippets, and ensure proper keyword placement.


Google Ads (PPC):
Write compelling, high-converting ad copy for Google Ads campaigns, including Search and Display ads.
Collaborate with the Google Ads team to ensure ads align with overall campaign goals and keyword strategies.
Review campaign performance data to identify opportunities for ad copy improvement and make adjustments every 2-3 months or as needed to boost click-through rates (CTR), quality scores, and conversion rates.
Conduct A/B testing on ad variations to find the most effective messaging.
Ensure all ad copy adheres to Google Ads policies and best practices.
Monitor competitors' ad copy and strategies to identify ways to differentiate and improve performance.


Job Requirements:

SEO:

Strong experience in writing for SEO with proven success in improving organic rankings.
Proficient in keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, or similar.
Understanding of on-page optimization, meta tags, internal linking, and content structure for SEO.
Familiarity with technical SEO best practices.
Experience analyzing SEO performance via tools like Google Analytics, Google Search Console, or similar.
Ability to keep up with search engine algorithm updates and adjust content accordingly.

Google Ads:

Experience writing for Google Ads (Search, Display, or Video).
Strong knowledge of Google Ads campaigns, keyword strategies, quality score factors, and performance metrics.
Familiarity with Google Ads tools and performance analytics.
Experience with A/B testing and optimizing ads for better performance.
Ability to analyze campaign data and adjust ad copy based on results and recommendations from the marketing team.


Qualifications:

2+ years of experience in both SEO content creation and Google Ads copywriting.
Excellent writing and editing skills, with a focus on clarity, conciseness, and conversion optimization.
Strong analytical skills with the ability to interpret performance data and make data-driven recommendations.
Familiarity with the latest SEO best practices and Google Ads trends.
Ability to manage multiple campaigns and projects simultaneously.
Knowledge of tools like Google Ads, Google Analytics, SEMrush, Ahrefs, and other SEO/SEM platforms.