Google Ads Specialist with Web Development and SEO Expertise (Contractor)

Job Title: Google Ads Specialist with Web Development and SEO Expertise (Contractor)
Location: Remote
Company: Castle Aged Care

About Us:
Castle Aged Care is a prominent provider of live-in aged care services across Australia. We are committed to delivering compassionate, personalized care by placing professional nurses to reside with our clients, ensuring they receive the support they need in the comfort of their own homes.

Role Overview:
We are seeking a versatile and experienced Google Ads Specialist with a robust background in web development and SEO to join our team on a contract basis. The ideal candidate will have a proven track record in managing Google Ads campaigns, with a specific emphasis on generating high-quality leads within the healthcare or aged care sector. This role demands a strategic thinker who can integrate ad strategies with SEO and web development efforts to optimize our online presence and ad spend for maximum reach and engagement.

Key Responsibilities:

* Develop, implement, and manage Google Ads campaigns to enhance visibility and promote Castle Aged Care’s services.
* Conduct comprehensive keyword research and analysis to identify and leverage opportunities for targeted advertising.
* Optimize ad copy, landing pages, and bid strategies to improve click-through rates (CTR) and conversion rates, ensuring alignment with SEO best practices.
* Collaborate with web development teams to enhance landing page performance, ensuring seamless user experience and effective lead capture.
* Monitor and analyze campaign performance using Google Analytics and other tools, providing regular reports with actionable insights and recommendations.
* Execute A/B tests on ad variations and strategies to continually refine and enhance campaign performance.
* Stay informed about the latest Google Ads features, SEO trends, and web development practices to ensure the integration of cutting-edge techniques.
* Work closely with the marketing team to align ad strategies with broader marketing objectives.
Manage and optimize budgets to ensure cost-effective ad spending while achieving desired outcomes.

Qualifications:

* Proven experience as a Google Ads Specialist, with a strong background in web development and SEO. Experience in the healthcare or aged care sector is highly regarded.
* In-depth knowledge of Google Ads, Google Analytics, SEO best practices, and web development fundamentals.
* Demonstrated success in managing and optimizing Google Ads campaigns with a focus on lead generation.
* Excellent analytical skills with the ability to interpret data and make strategic decisions.
* Ability to work independently and handle multiple campaigns concurrently.
* Strong communication skills, with the ability to convey insights and strategies clearly to stakeholders.

Contract Details:

* This is a contract role with flexible hours.
* Pay rate: $10 USD per hour.
* Competitive compensation based on experience.
* Opportunity to contribute to a dedicated team in a meaningful industry.

How to Apply:
Please apply here or contact Juliana for more information.
Application Deadline: September 21, 2024

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