Meta Media Buyer

Position Overview:

As a Media Buyer, your mission is clear: drive substantial traffic for Our Buyer Agency Service. We help our clients buy luxury homes in Melbourne, Australia. You'll oversee all ad campaigns for this service, with an uncapped budget, as long as you maintain Cost per Acquisition within target KPIs.

Who Is Our Ideal Candidate?

Paid Traffic Expert: Mastery of paid traffic. Meta Ads essential (primary source), Google Ads, TikTok ads, and other networks are non-essential. But will be looked upon favourably.
Direct Marketing Specialist: Proficiency in funnel building, ad copywriting, tracking structures, email automation to increase consultations and re-engage leads, along with retargeting strategies.
Lifelong Learner: Ability to integrate marketing efforts with other departments, understanding their impact and optimising overall output. Primarily working communicating with our video editor to acquire feedback on what’s performing and how they can be fine-tuned to decrease cost per acquisition and lower lead cost.
Adaptable & Competitive: Thrives under pressure, adapts quickly, and stays ahead of industry trends.

Your Responsibilities:

Media Buying: Manage and optimize ad accounts on Facebook & Instagram (essential), Google Ads, TikTok Ads, additionally will be looked upon favourably.
Conversion Tracking: Ensure accurate conversion tracking for campaigns.
Copywriting: Craft high-performing ads, headlines, and scripts for various platforms.
Constant Optimization: Continuously test and improve campaign structures.

Email Marketing Automation: High experience with creating marketing automation workflows to increase scheduled consultations for the business.
Team Collaboration: Participate in daily meetings to synchronize efforts and drive collective success.