Google Tag Manager Specialist / Conversion Tracking Expert

Who We Are:
121 Group is a leading full-service brand, marketing, and digital agency, driven by a passion for achieving exceptional results. Our expertise spans across B2C and B2B solutions in both digital and traditional channels. We operate across the APAC region with offices in Melbourne, Sydney, Brisbane, and Perth.

Job Summary:
We are seeking a Google Tag Manager Specialist to enhance and oversee the implementation of conversion tracking across Google, Meta, Pinterest & LinkedIn advertising platforms. The ideal candidate will ensure precise conversion tracking and data flow into Google Analytics and other related tools, providing clear insights that drive our strategic decisions.

Key Responsibilities:
-Implement and manage Google Tag Manager across various platforms including WordPress, Shopify, Magento, and custom websites for both e-commerce and lead generation.
-Configure and troubleshoot conversion tracking for Google Ads and Meta advertising, ensuring accurate event data synchronization with Google Analytics.
-Provide clear, concise documentation and explanations of tracking setups and issues to facilitate understanding among tea ---------- mbers and enable them to communicate effectively with clients.
-Conduct regular audits and optimizations of tracking implementations to ensure accuracy and efficiency in data collection and reporting.
-Collaborate with internal teams and channel managers to enhance tracking strategies and resolve any tracking-related issues.

Requirements:
-Minimum 3 years of hands-on experience with Google Tag Manager, Google Analytics, and Meta Pixel for tracking setup in a SEM/Social media context.
-Demonstrable experience with a variety of content management systems including WordPress, Shopify, Magento, and BigCommerce.
-Strong analytical skills with a detail-oriented mindset.
-Excellent communication skills, capable of explaining complex technical details in simple terms.
-Proven ability to work independently as well as part of a collaborative team.
-Commitment to continuous learning and professional development in digital marketing technologies and methodologies.

Desirable:
-Experience with Google Merchant Centre and managing shopping feeds for e-commerce clients.
-Advanced experience in Google Analytics, Google Tag Manager & conversion tracking set-up across Google advertising, Meta, Pinterest & LinkedIn advertising.

Culture and Benefits:
- Join a collaborative, innovative team environment where creativity and efficiency are valued.
-Enjoy excellent working conditions along with opportunities for professional development and growth.

Position Goals:
In this role, you will ensure that all digital marketing efforts are measurable and scalable, enhance our tracking capabilities, and maintain the highest standards of data integrity. Your success will contribute directly to the optimization of our marketing strategies and the satisfaction of our clients.

Please send your updated Cv and portfolio to ---------- the above sounds like you, and you are ready to join our dynamic team and bring your expertise to such an amazing precinct, apply today. We look forward to your application.

We will ignore all applicants who did not follow the instructions