Lead Generation Specialist

A new opportunity has become available for a Lead Generation Specialist to join Skayl, a fast-growing remote working UK-based digital marketing agency working with clients in the UK & USA.

As Lead Generation Specialist, you will join Skayl with a minimum of 3 years of experience in lead generation, specifically with expertise in building and managing lead databases. Your role will involve leading the development and execution of multi-channel lead generation strategies to identify high-quality prospects, increase engagement rates, and drive client acquisition. You will have the support of the wider team, including our leadership, to ensure you achieve our growth goals.
Role specification:

Lead the development and execution of multi-channel lead generation strategies to identify high-quality prospects, increase engagement rates, and drive client acquisition.

Build and manage a lead database from scratch, including manually filtering leads to ensure they match our Ideal Customer Profile (ICP).

Develop and implement targeted outreach campaigns using various methods such as email, LinkedIn, and other social platforms, designed to resonate with potential clients and improve engagement rates.

Conduct A/B testing on outreach methods, content, and calls to action to refine strategies and improve results.
Track and report key metrics such as engagement rates, conversion rates, and pipeline value, and provide actionable insights to the leadership team.

Collaborate with the leadership team to align lead generation efforts with broader business goals and drive sustainable growth.

Required:

- Minimum 3+ years' experience in lead generation with strong proficiency in building and managing lead databases.
- Experience in manual lead filtering to match leads with the Ideal Customer Profile (ICP).
- Strong communication skills - written and verbal, with a talent for crafting compelling outreach messages across various platforms.
- Proficiency in using multiple lead generation tools and techniques, including but not limited to email outreach, social selling, and content-driven lead generation.
- Attention to detail and commitment to performance optimisation.
- Organised yet flexible, able to prioritise your workload to meet agreed deadlines.
- Exceptional technical skills in CRM management, lead scoring, and marketing automation software.
- Experience running lead generation campaigns for a UK-based digital marketing agency is preferred.

To apply, please do the following:

- Submit a copy of your latest CV.
- Submit a short intro video (loom recording is OK) that's about 3 mins long highlighting your skills, experiences, and the reasons why we should hire you. Start the video with the greeting "Hello Matt".

Please submit your CV and link to your video to ---------- and indicate your expected salary for this role as well.
Thanks and looking forward to speaking to you soon.