Marketing Manager

About Us:
At Transcend Translation, we specialize in providing top-tier eLearning translation services to Fortune 5000 companies worldwide. Our mission is to help organizations communicate effectively with their global workforce, no matter the language. We're looking for a dynamic and results-driven Marketing Manager to join our team and drive our marketing efforts to new heights.
Position Overview:
The Marketing Manager will play a critical role in generating booked appointments for our sales team by owning and managing all marketing efforts and assets. This individual will be responsible for executing and optimizing outbound email campaigns, managing social media channels, overseeing blog content, driving SEO strategies, and ensuring high-quality website and graphic design. The ideal candidate will be an experienced marketing professional with a proven track record of success in these areas. They will report directly to the CEO and will be expected to work closely with the executive team to align marketing strategies with overall business goals.
Key Responsibilities:
Lead Generation:
Develop and execute marketing strategies focused on generating qualified leads and booked appointments for the sales team.
Utilize data-driven insights to optimize marketing campaigns for maximum impact.
Marketing Ownership:
Own all marketing assets, including email campaigns, social media, blogs, website design, and graphic design.
Manage the creation and distribution of high-quality content that aligns with our brand and resonates with our target audience.
Oversee relationships with vendors and specialized experts as needed to enhance marketing initiatives.
Campaign Management:
Plan, execute, and analyze outbound email campaigns to drive engagement and conversions.
Manage social media channels to increase brand awareness and drive traffic to our website.
Oversee the development and maintenance of blog content that supports SEO and lead generation efforts.
SEO Strategy:
Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
Continuously monitor and optimize SEO performance to ensure consistent growth.
Website and Graphic Design:
Oversee the design and maintenance of the company website to ensure it effectively communicates our brand and services.
Ensure all graphic design elements, including digital ads, social media graphics, and website visuals, align with the company's branding and marketing goals.
Reporting and Strategy:
Collaborate with the CEO weekly to discuss marketing strategies, progress, and results.
Provide clear and concise reports on marketing performance, demonstrating ROI and areas for improvement.
Stay up-to-date with the latest marketing trends and best practices, continuously refining strategies to achieve better results.
Qualifications:
Proven experience in marketing management, with a focus on lead generation and appointment setting.
Strong expertise in managing outbound email campaigns, social media, blogs, website design, graphic design, and SEO.
Excellent communication and collaboration skills, with the ability to work closely with the CEO and other executive team members.
Experience working with marketing vendors and specialized experts to enhance marketing efforts.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Proficiency in marketing tools and software, such as CRM systems, email marketing platforms, social media management tools, and SEO analytics.
Submit your resume and a 2 minute video answering these two questions:
-What specific job experience do you have in the
-What kind of work environment do you thrive in?