Paid Search Specialist

About Vault Cargo Management:

Founded in 2015, the concept behind Vault Cargo Management really started years ago after a boating-trip-gone-wrong almost turned into a catastrophic event. As we pulling our boat on the highway to go wakeboarding, one of our wakeboards lifted up and out of our vehicle and only avoided traffic via divine intervention or blind luck (we think it was a combination of the two). Up until that point, we had the same mindset as most other people - just throwing something in the truck or trailer & throw a strap over it should be good enough. After this event, we realized the importance of using proper tie downs in a way that maximizes their effectiveness is of utmost importance to keep the roads safe. Since our first sale in 2015, we've quickly become the fastest growing cargo management & vehicle recovery brand in the industry due in large part to educating our customers on the proper way to use tie downs.
The Position:
We are looking for an upbeat, positive, self-motivated Paid Search Specialist to add to our rapidly growing virtual staff. This individual will be responsible for the following:

Amazon:

- Create & optimize Amazon Sponsored Product campaigns for to help drive additional revenue with a positive ROI
- Recommend listing optimization based on data from campaigns in order to drive keyword ranking & increase listing exposure
- Create & optimize AMS ads within Vendor Express to help drive additional revenue with a positive ROI

Facebook:

- Successfully create and optimize different Facebook ad types, whether it is for driving cost/conversion down or driving traffic to a blog or web page
- Help identify profitable and responsive new market segments to market to
Google Adwords:
- While we are not using Google Adwords yet, we do intend to start utilizing this platform soon. Demonstrated experience with this platform is required.

Reporting:

- Create actionable and repeatable reports to identify where our ad spend is going, what kind of revenue it is driving, and the ROI on it.
While the Paid Search Specialist will have access to excellent freelance graphic designers & writers, experience and ability to perform in these areas is definitely a bonus! This individual will also be responsible for proofreading advertisements for accuracy before delivering them to the end user.

Required Qualifications:

- Can fluently speak, write, and proof read English
- Access to strong internet connection
- Must be an excellent communicator of information and ideas in visual, written and verbal format.
- Strong quantitative analysis and data visualization skills, clear thinking and clear communication of the results.
- Ability to manage projects through each step from initialization to completion.
- BA/BS degree or equivalent work experience
- 2 years of paid search experience preferred
- Excellent communicator and creative thinker
- Working knowledge of how to perform search engine optimization techniques
- Create templates for ads to be more efficient in their position and create more repeatable results. Design skills highly desirable.

Desired Characteristics:

- Demonstrated ability to span copy write, design, deployment, monitoring to support campaigns and branding initiatives
- Proven track record of creating and optimizing campaigns on Amazon, Facebook, and Google Adwords
- Capable of exploring different ideas/concepts for both the visual and verbal elements collaboratively with creative team
- Team player, with the confidence to contribute individually, take the lead when necessary
- Lead, manage and participate in cross-functional teams
- Highly creative and an excellent writer but can also be process-driven and rely on data to make decisions
- Prior working knowledge of search ranking and optimization factors and key algorithm updates within Amazon
- Relevant/current knowledge of digital marketing trends and potential new channels and strategies