Marketing Specialist

Job Description:
Position Overview: The Marketing Manager will be responsible for overseeing and executing the marketing strategies of News Anchored, LLC. This role is crucial in managing our Facebook ads and ---------- , developing effective marketing plans, and ensuring the overall health of our marketing efforts. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and a proactive approach to problem-solving.

Key Responsibilities:

Facebook Ads Management:
Develop, implement, and manage Facebook advertising campaigns.
Monitor and optimize ad performance to maximize ROI.
Analyze adspend and budget allocations to ensure efficient use of resources.
Generate regular reports on ad performance and recommend adjustments as needed.

Marketing Strategy Development:
Strategize and develop comprehensive marketing plans to achieve company objectives.
Conduct market research to identify trends and opportunities.
Collaborate with the sales team to align marketing strategies with sales goals.
Implement innovative marketing techniques to enhance brand visibility and engagement.

Marketing Health and Troubleshooting:
Oversee the overall health of the company’s marketing efforts.
Identify and troubleshoot any marketing-related issues promptly.
Conduct regular performance evaluations of marketing campaigns.
Ensure all marketing activities comply with industry regulations and best practices.

Team Collaboration and Leadership:
Work closely with the content creation and design teams to produce compelling marketing materials.
Foster a collaborative and positive work environment within the marketing department.
Stay updated with the latest marketing trends and technologies.

Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience as a Marketing Manager or similar role.
Strong knowledge of Facebook Ads and other digital marketing platforms.
Excellent analytical and problem-solving skills.
Proficient in marketing analytics tools and software.
Strong communication and leadership abilities.

The task is 100% WFH, which requires the following:
-willingness to work the night shift consistently (Shift is Monday to Friday, 9AM-5PM Pacific Time)
-consistent internet connection (with backup internet in case of outages)
-An unobstructed, quiet space in the house for virtual meetings

Notes: Meetings are conducted through WhatsApp, Google Meet, and Zoom. Please make sure the necessary software are installed in your PC prior to interviews.