Copywriter

Copywriter Job Description - Red Grape Social


Do you love Travel AND Writing? Then this is the job for you..!


Read through the Entire description to be considered for this Job.
We are seeking a proactive and creative Copywriter to join our team. You will play a crucial role in content writing for our clients, primarily Travel Agents.

The key job responsibilities include:

Writing Email newsletters (Mailchimp/AWeber)
Writing Blog posts (SEO-driven) and uploading onto website
Writing LinkedIn posts
Writing other copy as required


This is a PART-TIME Position to start.

The working hours are flexible to suit you, but initially we require flexibility from you to work in with our team for training.

There is significant potential for growth within our company, allowing for increased earning opportunities based on performance. Promotion opportunities are possible.

While prior experience with the applications is advantageous, we provide comprehensive training, although we do need you to have excellent written English, preferably with experience in Australian or British English. Hourly rates will increase over time with consistent success. We are seeking individuals who can grow alongside our agency, benefitting mutually from our progress.

To be eligible, you will need access to:
A computer

Email
Whatsapp
GoogleMeet (for meetings and training)
Fast internet connection with backup

Must-Haves (Please refrain from applying if these requirements are not met):
Excellent English typing skills
Keen attention to detail
Ability to follow instructions
Eagerness for personal and professional growth
Capability to convey emotions effectively through text
Active listening skills
Availability to be online 5 days a week

Remuneration
USD$5 p/h to start
12 hours a week initially, with the potential to increase as business grows


Full Role Description:

Roles and Tasks
Content Writing/Copywriting and Management:
1. Create engaging copy tailored to each client's unique strategy and brand voice.
2. Source images to compliment the copy, relevant for each platform (Canva)
3. Organise and maintain a shared document (e.g., Notion/Google Docs) for content approval, ensuring alignment with client expectations.
4. Schedule approved content across relevant platforms, adhering to individual client plans and posting schedules (Meta Business Suite/Metricool).
5. Develop and deploy email marketing campaigns (EDMs) using platforms like MailChimp or AWeber, utilising provided information and templates.
6. Craft blog posts according to content plans, optimising for SEO and uploading to websites (Wix/WordPress) with proper formatting and meta descriptions.
7. Monitor and analyse performance metrics, offering insights and recommendations for improving content reach, engagement, and lead generation.
8. Post to LinkedIn with content as per bespoke Agent content plan/strategy, using relevant imagery and tags/hashtags

Additional Tasks (as required):
1. Conduct regular competitor analysis to identify trends and opportunities for improvement in client strategies.
2. Collaborate with the creative team to develop new content ideas and campaigns aimed at enhancing client engagement and brand awareness.
3. Collaborate with clients to gather feedback and insights, fostering strong client relationships and ensuring satisfaction with our services.
4. Additional tasks as required.

Qualifications:
Experience in social media management or digital marketing.
Proficiency in using social media management tools (e.g., Metricool, Later, Meta Business Suite)
Skilled with graphic design software (e.g., Canva).
Strong writing and editing skills, with attention to detail and ability to adapt writing style for different platforms and audiences.
Knowledge of SEO best practices and experience optimising content for search engines.
Excellent communication and interpersonal skills, with a customer-centric approach.
Ability to multitask and prioritise tasks in a fast-paced environment.
Creative thinking and problem-solving abilities.
Familiarity with the travel industry and understanding of travel trends is a plus.
Training will be provided, and a paid probationary period of 30 days will be in effect.

To be considered for this position, kindly respond to this Job Offer with the following statement:
"This is (YOUR NAME). I am thrilled to join your team and contribute to your agency. I would like to apply for the Social Media Assistant position. Today is (THE DAY and MONTH YOU SEND THE EMAIL e.g., March 26). Thank you."

Additionally, please complete this form. Failure to do so will result in the exclusion of your application.
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We look forward to the opportunity of working with you soon.