Paid Ads Specialist

Job Summary:
Keyspace Group is seeking for a Paid Advertising Specialist to manage and optimize our digital advertising campaigns across various platforms. The ideal candidate will have a strong background in digital marketing, with specific expertise in paid advertising for the real estate industry.

Key Responsibilities:
1. Develop and execute paid advertising strategies across multiple platforms including social media (Facebook, Instagram, LinkedIn), Google Ads, and other relevant channels.
2. Create, manage, and optimize ad campaigns to drive leads, increase brand awareness, and support property listings.
3. Set up and maintain tracking and analytics to measure campaign performance.
4. Conduct regular performance analysis and provide detailed reports on KPIs, ROI, and campaign effectiveness.
5. Stay up-to-date with the latest digital advertising trends, best practices, and platform updates.
6. Collaborate with the marketing team to ensure ad content aligns with overall marketing strategies and brand guidelines.
7. Manage advertising budgets and allocate resources effectively across campaigns A/B test ad copy, visuals, and landing pages to optimize conversion rates.

Requirements:
1. 3+ years of experience in digital marketing, with a focus on paid advertising
2. Proven track record of managing successful paid ad campaigns, preferably in the real estate sector
3. Proficiency in major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.)
4. Bachelor's degree in Marketing, Digital Media, or related field (or equivalent experience)