Marketing / Demand Generation Expert

We are looking for a dynamic and experienced eCommerce Marketing Expert to develop and execute effective online marketing strategies that drive traffic, engagement, and sales. The ideal candidate will have a deep understanding of eCommerce platforms, digital marketing channels, and consumer behavior, with a proven ability to create compelling campaigns that convert.

**Key Responsibilities:**
- Develop and implement comprehensive eCommerce marketing strategies to increase online sales and market share.
- Manage and optimize our eCommerce platform to ensure a seamless user experience and maximize conversion rates.
- Plan, execute, and analyze digital marketing campaigns across various channels, including email marketing, social media, PPC, SEO, affiliate marketing, and influencer partnerships.
- Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.
- Collaborate with the product, design, and content teams to create compelling product listings, promotions, and marketing materials.
- Monitor and report on key performance indicators (KPIs) such as traffic, conversion rates, average order value (AOV), and customer lifetime value (CLV).
- Utilize data-driven insights to optimize campaigns, targeting, and overall marketing strategy.
- Stay current with industry trends and best practices in eCommerce marketing to ensure our strategies remain innovative and effective.

**Qualifications:**
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in eCommerce marketing or a related role.
- Proven track record of driving online sales growth and improving conversion rates.
- Proficiency with eCommerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, Facebook Ads Manager, Mailchimp).
- Strong analytical skills and experience with data-driven decision-making.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Creative thinker with a passion for eCommerce and digital marketing.

**Preferred Qualifications:**
- Experience in a retail or consumer goods company.
- Knowledge of SEO best practices and content marketing strategies.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.