Amazon PPC Specialist

Position Title: Amazon PPC Specialist
Location: Remote
Job Type: Full-Time
Payment: 6 U.S Dollars Per Hour / Approximately 30-40 hours per week

About ShopHowell: ShopHowell is dedicated to making e-commerce easy and accessible for all, especially underrepresented founders. We specialize in optimizing Amazon and Shopify stores to enhance visibility, increase sales, and streamline operations through effective digital strategies and personalized service.

Role Overview: As an Amazon PPC Specialist, you will be responsible for creating, managing, and optimizing Pay-Per-Click (PPC) campaigns to drive traffic and sales to our client’s Amazon stores. Your expertise will help our clients maximize their advertising spend and improve their ROI.

Key Responsibilities:
• Develop, implement, and manage effective PPC strategies on Amazon to drive traffic and sales.
• Conduct thorough keyword research to identify high-traffic and relevant keywords to optimize product listings.
• Create and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Monitor and analyze campaign performance data, preparing regular reports to highlight progress and areas for improvement.
• Adjust bids and budgets based on performance metrics and market trends to ensure cost-effective ad spend.
• A/B test various ad elements (copy, images, targeting strategies) to enhance campaign performance.
• Collaborate with the marketing team to align PPC strategies with overall marketing goals.
• Stay updated on Amazon's advertising features and best practices to remain competitive in the market.
• Identify and implement creative solutions to overcome PPC challenges.

Qualifications:
• Proven experience in managing Amazon PPC campaigns with a track record of achieving sales targets.
• Strong analytical skills and proficiency in using data analytics tools to derive actionable insights.
• Familiarity with Amazon Seller Central and advertising platforms.
• Excellent communication skills, with the ability to work collaboratively within a team.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Strategy & Mindset:
• Proactive Mindset: Always seek new opportunities and trends in the Amazon marketplace.
• Data-Driven Decision Making: Prioritize analytics to inform strategies.
• Creative Problem Solver: Ability to devise innovative strategies that differentiate our brand on the competitive Amazon platform.
• Adaptability: Stay agile and open to adjusting strategies based on performance metrics and market changes.
• Attention to Detail: A meticulous approach to managing campaigns ensures high-quality execution and maximizes potential outcomes
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Application Questions:
Please answer the following questions in a separate document and send us the link to view it along with your resume/CV:
1. Outline the steps you would take to set up and launch a new Amazon PPC campaign from scratch.
o Follow-up: How do you determine which keywords to target initially?

2. Describe a challenging situation where a PPC campaign was not generating sales. How did you diagnose the issue, and what steps did you take to resolve it?
o Follow-up: What metrics do you consider most critical when troubleshooting a campaign with no sales?

3. How do you identify and address high ACOS (Advertising Cost of Sales) in your campaigns?
o Follow-up: What strategies do you employ to bring ACOS down to a more manageable level?

4. Discuss your process for optimizing Amazon PPC campaigns to scale up effectively.
o Follow-up: What techniques do you use to ensure sustained growth while maintaining a good return on investment (ROI)?

5. Can you discuss any tools or software you use to manage and optimize your Amazon PPC campaigns?
o Follow-up: How do these tools assist you in decision-making and improving campaign performance?

6. Provide a case study or example of a successful Amazon PPC campaign you managed. What goals were achieved, and what strategies were most effective?

7. We are a growing company helping clients in areas beyond Amazon PPC including website development, account management, branding, graphic design, course creation, and more.
o Follow-up: Are there any additional skills, talents, or experiences you believe are important for us to know about you when evaluating your candidacy for our company? For example, are you an operations, marketing, customer service, SEO expert, etc. and please describe such skills in sufficient detail.