Part-Time E-commerce Advertising Specialist

About Us:
S&J Retail Ltd is seeking a skilled E-commerce Advertising Specialist to join our marketing team on a part-time basis. This role is essential for optimising and expanding our advertising efforts, with a primary focus on *advertising for our Shopify store*, followed by Amazon PPC campaigns. The selected candidate will work closely with our Digital Marketing Manager for 10 hours per week, with working hours between 3 PM and 5 PM Philippines Time (PHT).


Key Responsibilities:

*Develop and implement effective advertising strategies for our Shopify store across multiple platforms, including but not limited to Google Ads, Facebook Ads, and TikTok Ads.
*Manage and optimise Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads to drive sales and improve ACoS (Advertising Cost of Sale).
*Conduct keyword research and create compelling ad copy for both Shopify store ads and Amazon PPC to enhance visibility and conversions.
*Monitor and analyse advertising performance metrics across platforms, providing regular reports and actionable insights to the Digital Marketing Manager.
*Stay up-to-date with the latest trends and best practices in e-commerce advertising strategies.
*Collaborate with the Digital Marketing Manager to align advertising strategies with overall business objectives and e-commerce growth targets.
*Explore and test new advertising features and beta programmes to drive growth and maintain a competitive edge.

Requirements:

*Proven experience in managing and optimising advertising campaigns for Shopify stores and Amazon PPC.
*Strong understanding of advertising platforms like Google Ads, Facebook Ads, TikTok Ads, and Amazon PPC, including campaign structure, bidding strategies, and performance optimisation techniques.
*Excellent analytical skills and the ability to interpret data to make data-driven decisions that improve e-commerce performance and ROI.
*Proficiency in crafting compelling ad copy and selecting effective keywords for Shopify and Amazon PPC platforms.
*Familiarity with A/B testing methodologies for ad copy, images, and landing pages in an e-commerce context.
*Ability to work independently and manage tasks efficiently within the allocated 10 hours per week.
*Must be able to work between 3 PM and 5 PM Philippines Time (PHT) to coordinate with the Digital Marketing Manager.
*Professional setup for conducting video meetings, including a good quality webcam and audio equipment.

Bonus Qualifications:
*Experience with Facebook Ads and ---------- Ads for e-commerce businesses.
*Knowledge of other social media advertising platforms relevant to e-commerce.

To apply, send your CV and a cover letter detailing your experience with Amazon PPC and Google Ads (and any other relevant platforms) to ---------- with the subject "Application for Part-Time E-commerce Advertising Specialist - [Your Full Name]". Apply now.