Google Ads Specialist

We are looking for a Google Ads expert to join our digital marketing agency.

The Google Ads Expert will be responsible for planning, implementing, and managing our Google Ads campaigns. This role requires a strategic thinker with strong analytical skills and a deep understanding of PPC advertising, especially in search and shopping campaigns. The candidate will work closely with the marketing team to align our advertising strategies with overall business goals.

Key Responsibilities:

Develop, implement, and manage Google Ads campaigns across Search and Shopping networks.
Conduct thorough keyword research and selection to maximize ROI and drive targeted traffic.
Create compelling ad copy and effective bidding strategies to achieve campaign goals.
Monitor, analyze, and optimize campaign performance on an ongoing basis, including A/B testing and conversion rate optimization.
Generate detailed reports on campaign performance, including KPIs, trends, and insights, and present findings to stakeholders.
Stay up-to-date with the latest Google Ads features, best practices, and industry trends to ensure our campaigns remain competitive.
Collaborate with the marketing team to develop integrated marketing strategies that leverage paid search and shopping campaigns.
Manage the campaign budget, ensuring efficient allocation of resources to maximize ROI.
Implement and manage tracking and analytics tools to measure campaign effectiveness and user behavior.
Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 3 years of experience in managing Google Ads campaigns, with a focus on Search and Shopping campaigns.
Proven track record of driving successful PPC campaigns with measurable results.
Strong analytical skills and experience with data analysis and reporting.
Proficiency in using Google Ads, Google Analytics, and other relevant tools.
Excellent understanding of keyword research, bidding strategies, and A/B testing.
Strong copywriting skills and attention to detail.
Ability to work independently and as part of a team in a fast-paced environment.