Experienced SEO Specialist

Key Responsibilities:

Audits and Research:

Conduct comprehensive research of website content, site structure, Google Business Profiles, and online listings to identify areas for localization and execute a clear strategy.

Detail and identify trends, opportunities, and areas for growth based on competitor analysis and thorough tech audits.

Localization and Optimization:

Continually optimize Google Business Profiles and listings and citations to enhance visibility in local search results, including Local Map Grid reports.

Develop and execute effective local SEO strategies to drive organic traffic and increase online presence, including but not limited to GEO pages, a high-performing keyword strategy, backlink strategies, etc.

Content Strategy:

Collaborate with the team to develop and implement content strategies that align with company SEO objectives and target local keywords.

Conduct keyword research to identify relevant and high-impact search terms for local SEO campaigns and GEO page creation.

Metrics and Analytics:

Assists with strategic reports and analysis on key performance indicators (KPIs), showcasing the impact of SEO efforts and identifying opportunities for growth. Including Year-over-Year data, changes in revenue, and keyword rankings on Local Map Grids.

Collaborate with cross-functional teams, including web developers, content, and account managers, to ensure strategy and best practices are clearly implemented in all work.

Research and Education:

Stay up to date with industry trends, algorithm updates, and best practices in local SEO and Google Business Profile management.

Always looking for the latest strategy, tools, and platforms to improve workflow and provide optimal results.

Requirements:
Proven experience in SEO with a strong understanding of SEO best practices.
Proficiency in SEO tools.
Excellent English communication skills, both written and verbal.
Strong research and analytical skills.
Detail-oriented with the ability to manage multiple tasks efficiently.
Familiarity with citation management, content planning, and link-building strategies.
Ability to work independently and as part of a remote team.