Ad Specialist

Salary: $10–$14 AUD per hour, depending on experience and seniority.

The final rate will be confirmed after the interview process, based on your skills, experience, and performance in our assessments.

Please note: If you progress in our interview process there will be a PAID task that we ask you to complete (we will pay you per hour to complete this ad task for us to show case your practical skills). Thanks!

------

To apply:
Please send a 2-3 minute video (or link to a video) to ---------- where you:
- Introduce yourself
- Tell us about your Ad experience to date; and
- Tell us why you you are the right person for the role (details below).

Please also send a resume to ----------
Job Description:

We’re looking for a PPC ads specialist in Google Ads and a Meta Ads specialist with 5+ Years experience.

You will be working on a variety of client projects as you assist with the creation of ads and maintaining ad accounts. Initially, you’ll be working 3 days a week, with the potential to expand to full time relatively quickly (based on your performance).

If you are passionate about digital marketing, eager to learn, and ready to contribute to the success of our clients, then we would love to have you on our team!

What you’ll be doing:
- With guidance, optimise campaigns based on performance data and insights, adjusting bidding strategies, ad placements, targeting parameters, and audience settings to achieve optimal results.
- Analyse performance and monitor budgets and expenditure
- Build new Google ads and social media campaigns at the direction of the Senior Strategist.
- Work independently, as well as part of a team

Your requirements and skills:
- A degree in digital marketing or relevant field
- Knowledge of paid advertising, preferably across the Google Ads ecosystem, is required. Search, both standard and dynamic, Display Ads, and Performance Max will primarily be your playground.
- Experienced using paid marketing platforms such as Google Ads, Facebook Ads Manager
- Ad design skills (Canva minimum)
- Attention to the detail
- Strong communication and collaboration skills
- Ability to demonstrate maturity in a remote working environment, maintaining focus, productivity, and communication whilst working from home.
- Must be willing to undertake education and necessary certifications
- Ability to research and problem solve independently

Desired, but not essential:
- Google Ads Certifications
- Google Tag Manager experience
- Google Ads Editor experience or exposure
- Google Analytics GA4
- Google Merchant Centre experience
- Facebook Business Manager experience
- Adobe Suite (Photoshop primarily)
- WordPress CMS Knowledge


HeartBeat Digital Marketing is a fast-growing Australian digital agency helping high-integrity businesses scale through performance-driven marketing. We work with medical, professional services and growth-focused organisations that genuinely make a difference in their communities.

We are building a world-class performance marketing team — and we are looking for a highly capable Digital Advertising Specialist to join us long-term.

This is not a junior role. You will be managing real client budgets, real performance targets, and real responsibility.

If you love data, performance, optimisation, and building campaigns that genuinely drive business growth — this role is for you.

About the Role

As our Digital Advertising Specialist, you will take ownership of Google Ads and Meta Ads campaigns across a portfolio of Australian clients.

You will be responsible for:

Building, managing, and optimising high-performing ad campaigns

Driving strong ROI for clients

Bringing strategic thinking — not just execution

Continuously improving performance using data, automation and AI tools

You will work closely with our senior leadership team and be trusted with meaningful responsibility from day one.

This will be a long-term, full-time remote role with strong growth potential.

???? What You’ll Be Doing

Daily
- Manage and optimise Google Ads & Meta Ads campaigns across multiple client accounts
- Monitor pacing, performance, budgets, CPA, ROAS and conversion data
- Continuously test and refine keywords, audiences, creative and bidding strategies
- Apply automation, scripts, rules and AI tools to improve efficiency and results

Weekly
- Conduct structured performance reviews across key accounts
- Identify optimisation opportunities and performance risks early
- Support internal tea ---------- mbers with paid media insights when required

Monthly
- Maintain accurate budget tracking and pacing documentation
- Provide clear performance insights for internal reporting and client communication

Ongoing
- Stay current with platform updates, AI features and best-practice frameworks
- Contribute ideas to improve our systems, workflows and campaign structures

What Success Looks Like
- You will be successful in this role if you:
- Consistently improve CTR, CPA, ROAS and conversion rates
- Manage client budgets cleanly with zero surprises
- Build structured, scalable, high-quality ad accounts
- Proactively identify issues and opportunities — not just react to them

Required Skills & Experience

This role is for experienced specialists only.

You must have:
- 3+ years hands-on experience managing Google Ads accounts
- Strong experience with Search, Performance Max & Display campaigns
- Experience managing Meta (Facebook & Instagram) Ads
- Excellent analytical skills — confident working with data and dashboards
- Strong written English communication skills
- Ability to work independently in a remote environment
- High attention to detail and accountability for performance

Highly Regarded (But Not Essential)
- Google Ads Certifications
- Google Tag Manager & conversion tracking experience
- GA4 proficiency
- Merchant Centre & eCommerce campaign experience
- Experience with automation, scripts or AI-assisted optimisation
- WordPress & landing page optimisation knowledge

Who Thrives at HeartBeat Digital?
You will fit in well if you are:
- Performance-driven and commercially minded
- Curious about AI, automation and emerging ad tech
- Reliable, organised and self-managed
- Comfortable being accountable for results
- Motivated to grow long-term inside a serious agency

We are building something special - and we only hire people who want to grow with us, not freelancers passing through.

* Role Details

Full-time (start at 3 days a week initially)
Fully remote
Work with an Australian agency and Australian clients
Structured systems, leadership support and career growth