Facebook + Google Ad manager

We are looking for an experienced Facebook and Google Ads Manager to help generate high-quality leads for a home renovation / remodeling business.

This is not an entry-level position. We need someone who already knows what they are doing, has real experience managing paid ads, and can take ownership of the strategy, setup, testing, tracking, and optimization.

We are not looking for someone who relies on AI to do the work. AI tools are fine for small support tasks, but we need a real marketer with actual judgment, experience, and skill.

About the Business

We are a residential renovation company that helps homeowners with remodeling projects such as bathrooms, kitchens, additions, flooring, decks, repairs, and general home improvement work.

Our goal is to generate qualified homeowner leads in specific markets using Facebook Ads, Instagram Ads, and Google Ads.

Responsibilities

You will be responsible for:

* Creating and managing Facebook / Instagram ad campaigns
* Creating and managing Google Search campaigns
* Writing ad copy based on real marketing knowledge, not generic AI text
* Helping choose the best campaign objectives
* Setting up audiences, targeting, keywords, negative keywords, and budgets
* Testing different offers, headlines, images, and landing pages
* Tracking leads and helping improve lead quality
* Reviewing campaign performance regularly
* Making recommendations based on actual data
* Reducing wasted ad spend
* Improving cost per lead and lead quality over time
* Communicating clearly about what is working and what needs to change

Requirements

You must have:

* Real experience managing Facebook Ads
* Real experience managing Google Ads
* Experience with lead generation campaigns
* Strong understanding of tracking, pixels, conversions, and attribution
* Ability to explain your strategy clearly
* Good written English
* Good communication skills
* Ability to work independently
* Ability to report results honestly
* Experience optimizing campaigns, not just launching them

Experience with home services, construction, remodeling, roofing, HVAC, plumbing, real estate, or local service businesses is strongly preferred.

What We Are NOT Looking For

Please do not apply if:

* You are brand new to Facebook or Google Ads
* You mostly use AI to write ads and strategy
* You cannot explain why you are making campaign decisions
* You only know how to “boost posts”
* You cannot show past campaign results
* You disappear for days without communication
* You give vague answers like “we will optimize”
* You do not understand lead quality
* You only care about cheap leads, not good leads

Ideal Candidate

The ideal person is someone who can look at a market, understand the customer, create a real paid ads strategy, test intelligently, and improve results over time.

I do not need someone who just clicks buttons inside Ads Manager. I need someone who understands how to get real homeowners to submit serious inquiries for renovation projects.

You should be able to say:

* What campaign structure you recommend
* What kind of offer you would test
* How you would reduce junk leads
* How you would track results
* What budget you would start with
* How you would d ---------- whether a campaign is working

Pay

Pay will depend on experience.

Please include your expected monthly rate or hourly rate when applying.

This may start part-time, but there is room for more work if results are good.

How to Apply

Please respond with the following:

1. Your experience with Facebook Ads and Google Ads
2. Examples of lead generation campaigns you have managed
3. Any experience with home services, remodeling, construction, or local service businesses
4. Your typical strategy for starting a new campaign
5. Your expected pay
6. Confirmation that you do the work yourself and do not rely on AI to create the full strategy or copy

Please also answer this question:

If you were running ads for a bathroom remodeling company in a local market, what would your first campaign strategy be and why?

We are looking for someone who is honest, experienced, reliable, and capable of producing real results.