Remote SEM ANALYST

YOU SHOULD HAVE:
A minimum of 2 years experience managing SEM/PPC campaigns
Experience with the Adwords Editor and Bing Ads Editor
Experience using the Keyword Planner Tool, or other keyword research tools
Two or more years of professional Adwords experience (preferred)
Ability to manipulate large AdWords data sets in Excel with vlookup and preferably VBA
Passion for marketing, advertising, and online content development
Strong research abilities with excellent analytical skills
Excellent time management skills and the ability to meet strict deadlines
A high proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp (preferred)
The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
The ability to adapt in a diverse and multicultural environment
Passion to build a startup
YOUR DUTIES AND TASKS:
Conducting keyword research and writing copy for ads
Structuring campaigns and ad groups and determining the best settings
Working with large data sets in Excel and uploading data/content for ads using the AdWords Editor tool
Creating, analyzing, and optimizing Google AdWords and Bing Ads campaigns for clients across varying industries
Ensuring that all Google AdWords and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients’ online stores while also ensuring a very strong ROI for every client’s marketing budget
Regularly consulting with the AdWords Manager, SEO team and other stakeholders to ensure AdWords and Bing Ads strategies are in line with the client’s brand, budget, and overall marketing goals
Monitoring the success of campaigns using various reporting tools
Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager
Conducting AB testing across ads and landing pages
Reviewing traffic in Google Analytics
Staying current with Google AdWords updates, Bing Ads updates, new technologies, trends, and best practices
Potentially working on Bing Ads and Facebook Ads
Successfully completing Google AdWords Certification if not already obtained