SEO Specialist

*Review and analyze client sites for areas that need to improved, deleted, or revised.
*Prepare detailed strategy reports.
*Identify the least expensive but most powerful and profitable keywords for client sites.
*Run pay-per-click campaigns.
*Improve a company's organic search results.
*Write effective headlines, body copy, and websites.
*Ensure websites are filled with optimal keywords.
*Place keywords appropriately in copy to gain most search engine traffic.
*Write effective call-to-action statements.
*Write original, powerful SEO content for blogs and websites.
*Implement off-page SEO content strategies such as coding.
*Effectively use header tags.
*Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
*Strategize ways to improve and track site performance.
*Compile and present SEO performance reports.
*Adjust PPC campaigns as needed.
*Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
*Utilize basic programming and web design skills to enhance SEO.
*Create advanced SEO strategies.
*Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.