Digital Media Strategist

Job Description
- Develop and execute paid search campaigns from scratch, utilizing the latest 2024 best practices.
- Conduct keyword research, ad group structuring, and bidding strategies to maximize ROI.
- Monitor campaign performance, optimize keywords, ad copy, and landing pages for improved conversion rates.
- Implement and manage budget pacing strategies to ensure optimal campaign performance.
- Write compelling, strategic search ad copy that drives clicks and conversions and aligns with client objectives.
- Create and manage social media campaigns on Meta, LinkedIn and other social channels adhering to 2024 best practices.
- Develop engaging content strategies tailored to each platform's audience.
- Monitor campaign performance metrics, adjust targeting, and optimize ad creative for better results.
- Stay updated on emerging trends and algorithm changes to adapt strategies?accordingly.
- Generate creative recommendations based on campaign objectives, target audience, and industry trends.
- Implement and manage conversion tracking using Google Tag Manager.
- Analyze data to identify trends, insights, and opportunities for improvement.
- Develop comprehensive reports with actionable insights to showcase campaign?performance and inform future strategies.
- Participate in client reporting meetings to present reports and answer questions.
- Demonstrate a commitment to ongoing learning and staying updated on industry trends, tools, and tactics.
- Proactively identify opportunities for innovation and improvement in digital media strategies.
- Demonstrate a commitment to ongoing learning and staying updated on industry trends, tools, and tactics.
- Proactively identify opportunities for innovation and improvement in digital media strategies.


Qualifications
- At least 3 years of proven experience in creating and managing paid search and social media campaigns, with a focus on Meta - and LinkedIn.
- Experience with Google Analytics 4 with the ability to set goals, create reports and understand all critical KPIs.
- Strong understanding of conversion tracking, Google Tag Manager, and Google Analytics.
- Experience with call tracking platforms (CallRail experience is a plus)
- Excellent analytical skills with the ability to interpret data and draw actionable insights.
- Proficiency in budget management and pacing strategies.
- Exceptional written and verbal communication skills.
- Proficiency in English is mandatory.
- Experience in lead generation campaigns.
- Previous experience in the service industry is a plus.
- Organized self-starter who can proactively add value through thoughts, recommendations and process development.
- Agency experience with time tracking is a plus.
- Amenable to work from 3:00 PM - 12:00 AM, Monday to Friday

Interested applicants may send their updated resume to ----------