Editorial Blog Writer & Viral Content Researcher

We R Cats Website is dedicated to telling the viral Stories about cats on the web. Our demographics are women aged 18-45, 30-55, and 40-65. Our web categories include: Fun with Cats (General fun stories about photos/videos related to cats); Feline Health (Slightly more serious topics concerning the health of cats, including tips for keeping cats healthy an happy – related to food, health risks, veterinary advice, exercise tips, etc), and Fun Feline Facts (this is a fun area containing funny stories about real-life facts about cats e.g. do they really have nine lives?). And so we are looking for an organized, creative, enthusiastic Copywriter & Content Marketer to help find those Stories, and then tell them in such a way as to connect with their appropriate demographics and make those Stories go viral.

The right candidate will have experience creating engaging content for various online outlets and a solid understanding of general marketing principles. He or she must be flexible, fast, and have a personal drive to create and manage blogs and SEO website content. He or she must be able to create excellent (i.e. viral) social media (e.g. Facebook) posts and ad campaigns and then iterate on them until they are optimized.

RESPONSIBILITIES:
? Improve continuously (i.e. take feedback and improve with every Story you write.)
? Brainstorm ideas.
? Identify and research viral stories.
? Take that viral story and make it YOUR viral Story (i.e. must not be copied/must be original text you wrote) in a 1 or 2 page (i.e. 300-600 word) blog post.
? Get/Create optimal images for each Story.
? Write excellent Story titles.
? Write effective social media post descriptions.
? Do basic/quick keyword research.
? Contribute to our overall content strategy.
? Conduct research on new content marketing innovations and trends.
? Stay up to date on industry trends, techniques, and best practices.

QUALIFICATIONS:
? Strong portfolio that demonstrates high-quality content writing & editing skills,
? Able to maintain clear/regular communications, and when problems arise, will not disappear, but instead will ask for help.
? Strong time management, planning, and organizational skills, ? Quick learning, creative, & "think on your feet" abilities,
? Excellent attention to detail & accuracy.
? 2+ years experience in blogging or web content writing.
? Must have a strong knowledge of Wordpress and the process of creating and managing POSTS.

PREFERRED:
? College degree in a writing or marketing related field.
? Knowledge of SEO, blogging, and the ability to conduct basic keyword research.
? Marketing knowledge.

PLUSSES:
? Knowledge in Facebook Business Manager.
? Knowledge in Google Analytics is a plus.
? Create, implement, monitor, and continuously refine PPC, paid search campaigns (e.g. Facebook ads).

We require all of our content staff to install a time-tracking application on their computer so we can collaborate on this project and keep track of time spent working.