Search Engine Optimisation (SEO) Expert

- Develop optimisation strategies that increase the company's website search engine results rankings
- Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout website content.
- Work with editorial and marketing teams to drive SEO in content creation and content marketing •
- Take responsibility for page optimisation for search engine marketing •
- Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials •
- Research and implement search engine optimisation recommendations •
- Create and execute link-building strategy •
- Change website architecture, content, linking and other factors to improve SEO positions for target keywords •
- Determine measurable goals that demonstrate improvement in marketing efforts •
- Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance •
- Collaborate with others within the marketing department to manage SEO strategy •
- Coordinate with content writer to come up with compelling and high-quality website content, including blog posts and page descriptions to improve website search results •
- Actively use tools to find out the progress and errors in the website.