Marketing Manager

Job description
**PLEASE NOTE: Applicants will ONLY be considered if a cover letter and resume is sent in PDF form explaining how you fit the requirements of this position AND you send a 60-120 second voice recording of why you are a great fit for this position!

We are seeking an A+ player Marketing Manager who will help manage our current marketing team. This position will head all of RMOs strategic planning and development of our current marketing initiatives including PPC/paid advertising. This role will also manage the design and implementation of all consumer facing programs including eCommerce, digital marketing, social media, and paid media.

Who We Are:

Over 19 years ago, Rocky Mountain Oils was founded on the idea that people across the globe should have access to natural, safe, and effective ways to take control of their health physically and emotionally. As a company close to nature, we see the untapped potential of what Mother Nature has to offer us. At RMO we offer essential oils and essential oil products to renew your health and strengthen your connection to yourself, your family, and the life around you.

At RMO we have a culture focused on kindness, continual learning, and respect… and our people love it! We are a tight-knit company that gives the vibe of a family run business but without the drama(; If you are tired of mundane jobs and want to join a friendly and passionate team with LIMITLESS potential, we would love to meet you!

We are dedicated to creating and sustaining a welcoming and safe community for our customers who we consider our RMO family. Customer focus is our top priority and our marketing and business strategies revolve around the idea of providing them with natural, safe, and effective solutions for their everyday lives.

The Role:

In this role, you will need to rely on your strong tactical, strategic, creative, skills. You will report directly to the RMO CEO and will be responsible for strengthening our brand awareness and digital footprint.

As a successful hire, you will help develop, design, and implement effective digital marketing initiatives to achieve an engaged online audience contributing to overall revenue growth. You will help identify key market trends, recognize opportunities for growth, conduct market research, manage digital content and promotional campaigns. You will work closely with other departments including the executives, growth marketing, digital marketing, analytics, customer experience, Amazon account, finance, and production.

*This role is remote but you must be available to work 8am-5pm Eastern time zone.

APPLY IF YOU ARE:

A LOVER OF NUMBERS AND ANALYTICS | You aren't just here as an artist, but recognize that solid marketing is run first by understanding metrics and what works and doesn't' work for the customer, BEFORE just "making things look pretty"
SUPER FAST, TURBO-CHARGED, MULTI-TASKER | You are a beast at project management and a master juggler of tasks! You probably are someone who has a million tabs open on your computer because that is how you like to work!
HIGH ENERGY | You exude enthusiasm and confidence. People love spending time with you because you are a natural ‘hype-man’!
CREATIVITY IS YOUR MIDDLE NAME | You got into the field of marketing because you are what people call ‘right-brained’! You love creating innovative and unique campaigns and content and thinking outside of the box. You probably were a child with an overactive imagination and now you have made it your job to use it!
HUSTLER | You are a go-getter and you don’t let things stand in your way. Self-motivated and driven you are always looking for opportunities, growth, and success!
COMMUNICATION GURU | You are someone who is quick and prompt to respond! That red little push notification drives you crazy. You are not afraid to ask questions or for clarity. You are direct, honest, and authentic.
You Hate Messes | You are the king of organization and have spectacular eye for detail. You are known as the ‘clean freak’ of your friends. Your organizational skills make you a master at project management and you can keep our google drive clean and easy to navigate!
You are an A+ Player | If our marketing team was a Jr. High Dodgeball team, the captain would be picking you first! You are someone everyone wants on their team. You are constantly learning, looking for ways to help the company grow, and are always one step ahead!
Marketing Manager Responsibilities:

Strategic Planning
Conceptualize and manage the development of campaigns and promotions across various digital platforms that maximize profits and drive growth and meet targeted KPIs
Develop strategies to drive conversions and increase website traffic
Develop multi-channel content including; email, SMS, social media, digital advertising, landing pages, and print
Build and deploy seasonal promotions and campaigns
Identify target audiences and digital marketing opportunities
Help manage product marketing lifecycle from end to end
Cohesive Branding and Voice
Ensure all marketing assets adhere to the vision, mission, and branding of RMO
This includes; emails, social posts, text messages, ad copy, website and blog content, and more
Regularly audits and update content on website
Ensure all marketing campaigns adhere to industry standards and best practices.
Develop marketing campaigns that create raving fans and create brand loyalty.
Strengthen brand positioning and awareness
Data and Analytics
Analysis of each campaign deployed and report ROI to executive management and utilize data to adjust future approaches
Continuously tests different strategies across channels to ensure highest performance
Analyze and report on social media, email, sms, and advertising metrics
Analyze the market, customer insights, consumer trends, market analysis and best practices to build successful branding strategies.
Project Management; report to the executive team on the status of current projects, campaigns, and promotions.
Collaborate with executives, growth marketing, and production teams to support product branding, roadmaps, customer-facing material, and PR
Ability to manage, coach, and motivate marketing tea ---------- mbers
Marketing Manager Must-Haves:

Proven experience as a marketing manager or Bachelor’s degree in marketing or related field
***MUST HAVE PROVEN EXPERIENCE of increasing revenue in previous positions of 7 figure business or higher.
5+ years of marketing management experience including digital advertising, email, sms, social media, mail, print.
3-5 years of eCommerce marketing experience for at least a 7 figure business
Strong understanding of target marketing based on historical data and trend analysis.
Strong understanding of communicating with different audiences and demographics.
Outstanding time management skills, effective communicator, team player.
Self-motivated with a spectacular attention to detail. Intention and purpose in all things.
Demonstrates the ability to manage multiple projects and staff in order to meet and exceed goals.
Strong problem solving skills - demonstrates the ability to recognize and solve problems on your own.
Exceptional creative and branding directive. Ability to execute brand adhering design that enhances the customer’s experience.
Experience in content creation is a plus, strong grasp of asset development relating to graphics, photography, video, and written content.
Strong Communication and People Skills.
Expertise with Google Analytics, Excel or Google Sheets, Google Drive, and Google Docs, Experience with the Adobe Creative Suite is a plus.