Marketing Content Specialist at B2B SaaS Company

THE ROLE
We're seeking a talented Marketing Content Specialist to join Token of Trust's marketing team in a part-time capacity with the potential for full-time. As a pivotal member, be a key member of our digital marketing efforts, ensuring compelling content creation across various platforms to drive brand visibility and lead generation. Your role will encompass crafting SEO-focused content, optimizing our website, managing our blog, and overseeing content within our email marketing campaigns.

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What will I be doing?
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• Plan and execute digital marketing strategies, including SEO, blog content, social posts and email marketing initiatives.
• Implement Token of Trust’s SEO and website optimization strategies, aligning with overarching marketing objectives.
• Write and edit SEO-focused content, enhancing visibility and ranking for target keywords across digital channels.
• Manage our blog as a primary SEO driver, collaborating with subject matter experts (SMEs) to publish engaging content.
• Curate and create content for email marketing campaigns, ensuring alignment with brand messaging and marketing goals.
• Measure and report performance against SEO, paid search, and email marketing KPIs, providing actionable insights for optimization.
• Collaborate with cross-functional teams to maintain consistency and alignment across all marketing initiatives.

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The kind of person likely to excel in this role:
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• Possesses a strong analytical mindset with proven experience in B2B content or digital marketing, particularly focused on SEO and email marketing.
• Demonstrates familiarity with email marketing best practices and tools.
• Has proficiency with industry-standard tools such as Google Analytics, Google Ads, SEMRush, Ahrefs, and email marketing platforms.
• Has experience with CRMs such as Hubspot.
• Thrives in a fast-paced startup environment, managing multiple priorities while delivering high-quality results.
• Is detail-oriented, organized, and able to adapt to evolving priorities and deadlines.

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Our Requirements for this role:
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• 3+ years of relevant experience in B2B content or digital marketing, with a strong emphasis on SEO and email marketing.
• Familiarity with email marketing best practices and platforms.
• Proven expertise with industry-standard tools such as Google Analytics, Google Ads, SEMRush, Ahrefs, and email marketing platforms.
• Experience in optimizing content across various digital channels including web, landing pages, digital events, and social media.
• Ability to manage time effectively and prioritize tasks to meet deadlines.
• Experience working in a fast-paced startup or scale-up environment preferred.
• Bachelor's degree in Marketing, Communications, Computer Science or related field preferred.

WHO WE ARE
At Token of Trust, we are dedicated to protecting both individuals and businesses in the digital landscape. We empower our clients to make smarter decisions, combat fraud, and adhere to regulatory requirements through our suite of Verification, Compliance, and Fraud Prevention products. Trusted by online merchants worldwide, we play a vital role in safeguarding transactions and ensuring trust and integrity in digital interactions. Join us in our mission to build a safer and more secure online environment for everyone.

THE TEAM
The marketing organization at Token of Trust may be small, but it offers immense opportunities for individuals to make a significant impact and explore various innovative approaches. Led by seasoned experts in the field, our team is forward-thinking and embraces new marketing methodologies with enthusiasm. We pride ourselves on being methodical in our strategies, grounded in analytical decision-making, and constantly seeking new ways to drive growth and engagement. Join us in shaping the future of marketing at Token of Trust, where your contributions will play a crucial role in our continued success and evolution.

HOURS & TIME OF DAY
Est 15-20 Hours Per Week to Start
Must be available for hours of work between 9am - 6pm CDT timezone

APPLYING FOR THIS ROLE
Please send a cover letter and resume. In your cover letter, please mention your favorite book/podcast/blog on the topic of marketing (just to test you in your attention to detail).