Experienced Meta Ads Facebook Ads Instagram Ads Strategist

Overview:
- 1 ad account and possibly 2-4 campaigns
- $600 payment to Ads Strategist on a monthly basis (increase in 3 months time for good results)
- Minimum Ad budget of Aud$1,200 (scaling this budget once there are good results)
- Facebook Pixel knowledge required as landing page performance needs to be evaluated
- Goal would be to increase leads/sign ups
- Ideal campaign start: last week of February 2024

QUALIFICATIONS (READ UNTIL END)
- At least 2 years experience with track record of delivering results, managing and growing ad accounts
- Strong experience with Facebook Pixel, A/B testing and data-driven marketing
- Excellent English communication and presentation skills
- Passionate about diving into complex, technically advanced, data-driven challenges and emerge with pragmatic and concrete suggestions for improvements.

YOUR ROLE
- Launch ads (technical): Launched, meta, potentially other platforms and set up correctly with right targeting. Strong knowledge about FB pixel set up.
- Report: Show key metrics, insights, and recommendations
- Optimise: Adjust and optimise campaigns in real-time based on data insights to improve ROI
- Performance Analysis: Use analytics tools to monitor, analyze, and report on campaign performance. Dervice actionable insights from data to guide current & future strategies
- A/B Testing: Conduct A/B tests to determine the most effective ad elements (copy, images, targeting).
- Budget Management: Allocate and manage budgets across campaigns including understanding of bid strategies etc
- Creatives and ad copy recommendation

Bonus points: If you've handled banking, finance or technology-related, Australian ad accounts