Senior Digital Marketing Specialist (B2B / SaaS)

Embark.live and Maker’s Row are at the forefront of B2B connections, we're on the hunt for a seasoned digital marketing specialist to lead our social media and email marketing initiatives. This is an ideal role for a candidate who thrives in a collaborative environment and possesses an agile mindset.

Your role will be pivotal in crafting persuasive narratives, initiating engaging conversations, and turning subscribers into valuable leads and customers through data-driven campaigns. You will be working with a collaborative team, and will be working closely with the Marketing Lead.

Responsibilities:
- Develop and implement quarterly and annual marketing strategies to meet business objectives, such as driving website traffic and boosting our social media presence and engagement.
- Plan the quarterly marketing budget allocations
- Collaborate with our Creative Specialist on content creation and management. Develop a content calendar for social media channels like LinkedIn, Meta, YouTube, TikTok, etc. (Since we are a B2B company, experience in LinkedIn and Meta is a must)
- Conduct email marketing campaigns to engage with our audience, promote content, and encourage subscribers to share links to our content. Track the performance of these campaigns to refine future strategies.
- Assist the Marketing Lead in executing online events.
- Optimize our presence across key channels, customizing content and engagement to nurture leads and drive conversions.
- Analyze performance, refine strategies based on data insights, and report on ROI with a clear emphasis on conversion metrics.
- Work a full-time shift following EST (8 am to 5 pm EST)

YOU'RE THE PERFECT FIT IF YOU HAVE:
- Minimum of 5+ years of experience in B2B marketing, with a proven track record of driving measurable B2B conversions through social media and email marketing for enterprise companies.
- Strong content creation skills with a knack for crafting compelling B2B narratives that resonate with audiences and guide them towards conversion.
- A data-driven approach to marketing, analyzing metrics and translating them into actionable insights to optimize conversion pathways.
- Demonstrated ability in building and nurturing online communities that facilitate lead generation and engagement.
- Expertise in social media platforms primarily LinkedIn, Meta, Youtube, and Tiktok. You should be able to stay ahead of trends and leverage these platforms for effective conversion strategies.
- Excellent written and verbal communication skills, with the ability to tailor messages to compel action across diverse stakeholder groups.
- A deep passion for B2B marketing and the power of multi-channel engagement to connect, convert, and drive sustainable growth.


To apply, put "EMBARK NOW - DIGITAL MARKETER" as the subject headline.
Include your CV and portfolio in your application.

Bonus Points:
- Basic SEO knowledge
- Experience with social media/email advertising platforms.
- Proficiency in content management systems (CMS) like Embark.live.
- Demonstrated success in building relationships with influencers and B2B communities.


We offer a competitive salary, and the opportunity to work with a dynamic, innovative, and highly motivated team.