Email Marketing/SMS Specialist (Remote)

We are looking for an Email Marketing/SMS Specialist who will bring our email place order rate to the next level.

As an Email Marketing Specialist your day-to-day responsibilities will be to:

· Take ownership of the email marketing program development and execution, including strategy, automation, segmentation, testing, tracking and reporting it.

· Monthly Reporting and SMS campaigns.

· Utilize leading email platforms to implement, optimize, and report on campaigns, and provide strategies to optimize programs.

· Develop email marketing strategies based on our marketing goals and target audiences, tracking the success of these strategies and adjusting as necessary to achieve optimal engagement and conversion.

· Plan and conduct A/B testing to optimize email campaigns and automation.

· Work with team to ensure distributed emails perform, including providing insight to copy and creative teams.

· Own the email list management process & determine audiences for campaigns based on targeted outcomes.

· Maintain a solid understanding of email and digital marketing best practices, and email-specific regulations throughout North America.

· Coordinate with other members of the marketing team and other departments to ensure alignment of email marketing efforts with larger business goals.

· Attend meetings and presentations to discuss campaign performance, make recommendations, and provide updates on the latest trends and best practices in email marketing.



What we are looking for:
· 3+ years of experience in email marketing.

· Proven track record of developing and executing successful email marketing campaigns.

· Proficiency with email platforms such as MailChimp, Klaviyo, Drip, Apollo and SendGrid.

· Strong knowledge of email marketing regulations (CAN-SPAM, GDPR, etc).

· Adherence to email and digital marketing best practices and compliance with regulations like the Canadian Anti-Spam Legislation (CASL).

· Proficient in email design and copywriting best practice.

desig· Excellent written and verbal communication skills.

· Ability to analyze campaign performance and apply data insights for improvements.

· The ability to manage multiple projects simultaneously.

· Creative thinking and problem-solving skills.

· Ability to work independently and as part of a team.

· Strong attention to detail and accuracy.

· Successful integration of email marketing efforts with other marketing initiatives to support broader business goals.

· DMARC (highly desirable)

· Experience with B2B companies is an asset.

· Excellent written and verbal skills in English.

· Strong project management skills, attention to detail, ability to manage multiple projects in parallel.



During the interview process, we will be looking for behaviors that demonstrate:

· Strong communication skills: The candidate should be able to communicate clearly and effectively with tea ---------- mbers, and be able to articulate complex concepts in a simple and understandable manner.

· Results-oriented: The candidate should be focused on achieving measurable results and meeting KPIs, and be able to adjust strategies and tactics as necessary to achieve those results.

· Creativity and innovation: The candidate should be able to think outside the box and come up with creative and innovative solutions to marketing challenges.

· Attention to detail: The candidate should have a keen eye for detail and be able to ensure that all email marketing programs are executed flawlessly.

· Time management and organization: The candidate should be able to manage multiple projects simultaneously, prioritize tasks effectively, and meet project deadlines.

· Proactivity: The candidate should be proactive in identifying opportunities for improvement and making recommendations for enhancing campaigns.

· Collaboration: The candidate should be able to work collaboratively with tea ---------- mbers from different departments and be able to build strong working relationships.

· Continuous learning: The candidate should be committed to staying up to date with the latest trends, tools, and technologies in email marketing, and be willing to continuously learn and develop their skills.