Digital Marketing Specialist

Akolade manages several industry content platforms, providing dynamic and trusted sources of news, opinions and learnings for professionals working in Australia’s health and aged care sectors, government sector, retail and supply sector and not-for-profit sector.

We strive to deliver high-level content focusing on what leaders in these sectors need to know to accelerate their career, business, and their sector as a whole.

We are currently seeking a Social Media Marketing specialist or a Digital Marketing Expert who can also manage campaigns and platforms and perform these tasks.

• Research advertising trends
• Research competitors’ pricing and products
• D ---------- on the appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns
• Measure digital traffic
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests

MUST-HAVE EQUIPMENT
• At least i3 processor
• Reliable internet connection
• Back up internet connection or 4G on phone in case of a power outage

WORK EXPERIENCE:
• Minimum two years in a relevant role