Senior Media Buyer (Google and Meta Ads)

About the company:
Our goal is to provide our customers with premium, thoughtfully designed home betterment items through our direct-to-consumer brand, Monarch Abode.


Job Description:
We are seeking an experienced, detail-oriented and analytical Media Buyer with expertise in Paid Search and Paid Social, specifically Meta Ads and Google Ads. The candidate will also have experience utilizing Canva and or Adobe to create necessary creative ads for social media marketing / paid social ads.

The ideal candidate will leverage a proven track record of 5+ years in crafting and optimizing campaigns across Meta and Google platforms to drive profitable growth.

Duties and Responsibilities:

Paid Social: Create and Test Campaigns using Meta Ads Manager to optimize customer acquisition across Facebook and Instagram including ---------- and lookalike audience creation

Ad Creation / Graphic Design: Create and test required graphics for Paid Social activities

Paid Search: Manage Shopping and Search campaigns on Google

Analytics: Create A/B tests for digital ads and ad copy to optimize customer acquisition cost. Utilize Google Analytics to conduct conversion rate optimization activities


Email Marketing: Drive revenue via email marketing utilizing Klayvio. Create and manage multiple flows on Klavyio to improve customer engagement and repeat purchases




Requirements:

Minimum 5 years of experience with Google / Bing Ads
Minimum 5 years of experience with Meta Ads
Minimum 5 years of experience with Google Analytics
3 - 4 years or more experience with Graphic Design for Ads creative creation
Expertise in structuring and optimizing advertising for a multi-category business
Demonstrated ability to conduct A/B testing and implement data-driven optimizations
Fluent in English and EXCELLENT Communication and Follow-up Skills
Experience in working in the Home Decor / Home Improvement e-commerce industry is a big plus