Digital Marketing Manager

We are a growing company with 2 brands under our belt (location based selling high-ticket items in the home improvement industry). We are seeking a talented and experienced Digital Marketing Manager to join our team and to help foster and grow our marketing department. The ideal candidate will be well-versed in generating lead funnels high conversion lead funnels, along with a deep understanding of process automation within our CRM and using Zapier, in PPC advertising (Google Ads & Facebook Ads), skilled in WordPress & Elementor build & maintenance, and possess a deep understanding of SEO and backlinks.

Key Responsibilities:

Team Hiring & Management:
We are currently growing out and building our in house marketing department. You will be responsible for managing our current individual in the department and the 2-3 others we are looking to hire to work within the department.

Lead Funnel Creation & Email Marketing:
Develop high-quality lead funnels using email marketing & more to generate and convert prospects to customers.

CRM:
Design and optimize CRM workflows to enhance lead management and customer engagement.
Implement and maintain effective data segmentation for targeted marketing strategies.
Collaborate with sales teams to ensure seamless integration and automation.

PPC Advertising:
Develop and execute successful PPC campaigns on Google Ads and Facebook Ads.
Monitor and optimize ad performance, ensuring maximum ROI.
Conduct keyword research and competitor analysis to inform campaign strategies.

WordPress Site Build & Maintenance:
Oversee the creation and maintenance of WordPress sites to align with marketing objectives.
Ensure website functionality, responsiveness, and optimal user experience.
Collaborate with the development team on-site enhancements and updates.

SEO and Backlinks:
Develop and implement SEO strategies to improve organic search rankings.
Conduct thorough keyword analysis and stay updated on search engine algorithms.
Build and manage backlink profiles to increase domain authority.

Requirements:
Proven experience as a Digital Marketing Manager with a focus on CRM, PPC, Elementor Wordpress Website management, and SEO.
In-depth knowledge of CRM functionalities and customization.
Proficiency in creating and optimizing PPC campaigns on Google Ads and Facebook Ads.
Strong understanding of Wordpress development and maintenance.
Expertise in SEO strategies, including backlink building.
Analytical mindset with the ability to translate data into actionable insights.
Excellent communication and project management skills.

How to Apply:

Interested candidates should submit their resume link (set to public) and a cover letter.
In your subject line please put "your favorite color - Digital Marketing"
Failure to do so will disqualify you from consideration.