Email Marketing Specailist

Business River, a leading provider of business-to-business (B2B) marketing solutions, is seeking a highly skilled and motivated Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will play a crucial role in our customer engagement efforts by designing, executing, and optimizing email marketing campaigns that enhance customer engagement, retention, and conversion. You will work closely with the digital marketing lead to create personalized and effective email journeys that drive business growth.

Key Responsibilities:

• Monitor and analyze email performance metrics and provide actionable insights to improve campaign effectiveness.
• Maintain a clean and up-to-date email database, ensuring compliance with email marketing regulations.
• Stay updated on industry best practices and emerging trends in email marketing and CRM automation.
• Qualifications:
• Bachelor's degree, diploma in Marketing, Business, or a related field
• Proven experience (3+ years) in email marketing and CRM automation
• Proficiency with CRM and marketing automation tools (e.g., HubSpot, Force24 preferable)
• Strong analytical skills and the ability to translate data into actionable recommendations
• Excellent written and verbal communication skills
• Detail-oriented and highly organized
• Creative mindset with a customer-centric approach

Benefits:

• Competitive salary.
• A collaborative and innovative work environment
• Opportunity to work in a dynamic and fast-paced industry
• Chance to make a real impact on the company's success
• How to Apply:
• Interested candidates are encouraged to submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this role to ----------
• Business River is an equal opportunity employer. We value diversity and are committed to creating an inclusive workplace.