Facebook Ad Specialist

** IMPORTANT** - Applications without significant prior experience and examples will not be considered. Please see the "How to apply" section at the bottom of this post.

Job Title: Facebook Ad Specialist
Company: Cairn Accounting


About Us:
Cairn Accounting is a private accounting firm focused on giving business owners accurate, timely financials so they can make better decisions in their business and get back to doing what they are good at. We are looking for a skilled and creative Facebook Ad Specialist to join our dynamic team.

Job Description:
Are you a Facebook Ads guru with a proven track record of driving results through strategic ad campaigns? Do you thrive on optimizing ad performance and delivering outstanding ROI? If so, we want you on our team!

Responsibilities:

- Manage and execute Facebook ad campaigns, including campaign setup, optimization, and performance analysis.
- Conduct A/B split testing to refine ad creatives, audience targeting, and ad placements for maximum effectiveness.
- Analyze campaign data and provide recommendations for continuous improvement, focusing on quality leads rather than just the lowest cost per click.
- Develop and implement retargeting strategies to maximize conversion rates.

Requirements:

- Proven experience in creating and managing successful Facebook ad campaigns.
- In-depth knowledge of Facebook Ads Manager and Business Manager.
- Strong analytical skills to review data and make data-driven decisions.
- Demonstrated ability to optimize ad campaigns for desired outcomes.
- Proficiency in creating and testing ad creatives to maximize performance.

Bonus: Proficiency in Google Ads and experience in building landing pages using WordPress/Beaver Builder.

To Apply:
Please include examples of past campaigns with impressive Return on Ad Spend (ROAS). Include a description of the campaign, what your role in those campaigns was, and examples of the landing pages, technical details and returns. Please also include suggestions or changes you made that improved those campaigns.