Blog plan

Hello
On September we are launching our software "EnsureDR" (see ensuredr.com). The first MKT step is pretty easy, because EnsureDR is a complimentary product to Double-Take (DT). All we need is to target DT's distributors and apply to them.
I need a killer blog!!! Based on SEO. Please read my plan and get back to me with a plan. Please share your milestones, duration etc. Can you refer me to 3 application or startup companies you built their Blog?