Freelance
$2/hr
TBD
Aug 22, 2016
Event-driven marketing mines transactional data for signs that customers are, for example, buying a home, getting married or having a baby. Campaigns are then sprung into action to retain and upsell customers at those critical times.
Looking for marketing experts that are eligible to research and produce content on the following topics:
Deliverables:
1. Market Research: Pattern detection in customer to website behavior
2. Market Research: Trigger marketing, trigger detection and planning triggers for a specific product /buyer profile
3. Content marketing and content strategy planning
Requirements and job specification:
Please include following samples or similar work done on previous projects:
1. Sample triggers detected for brand A on specified buyer persona (Product-driven triggers, organic triggers,
2. Sample content strategy based on event (trigger) driven marketing
3. Sample on mapping customer journey across touch points
4. Market research on a product
Please specify total hours spent on each sample.